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Strategies for Boosting Senior Living Occupancy with Julie Podewitz
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Unlock the secrets to increasing occupancy rates and driving success in the senior living industry with seasoned executive Julie Podewitz. From her Midwestern roots to becoming a luminary in senior living sales, Julie combines her background in teaching and counseling to offer a unique, empathetic approach to sales. Learn why understanding human behavior and emotions is crucial in this emotionally charged market, and discover the fine line between empathy and sympathy that helps guide families through tough decisions.
Navigate the evolving landscape of senior living with insights from the early 2000s to today. Julie illuminates the shift in customer expectations and the heightened demand for personalized experiences and amenities as Baby Boomers take center stage. Hear about effective strategies to boost occupancy, from forging genuine connections to harnessing the power of a robust digital presence. Julie also shares innovative event strategies that go beyond traditional outreach, fostering meaningful connections within the community through smaller, targeted events.
Dive deep into the metrics and strategies essential for maintaining high occupancy rates. Julie discusses the financial implications of attrition and the unique challenges faced in senior living sales. Gain valuable takeaways from her book, "Solving the Occupancy Puzzle," and understand the importance of team culture and employee engagement in driving success. Julie's passion for teaching and coaching shines as she shares her excitement about current projects, including an online learning platform and innovative lead engagement tools. Don't miss this episode filled with actionable insights and strategies to enhance your senior living community's performance.
Chapters
1. Empathy in Senior Living Sales (00:00:00)
2. Changes and Strategies in Senior Living (00:09:21)
3. Impactful Event Strategies for Senior Living (00:15:45)
4. Senior Living Sales Strategies and Metrics (00:23:08)
5. Building a Culture of Engagement (00:29:22)
6. Passionate Business Growth and Engagement (00:36:28)
54 episodes
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