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Best of : Evaluating expired domains and domains at auction
Manage episode 481106215 series 3506800
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Edd Dawson explores the complex world of expired domains and auction purchases for SEO value, sharing a detailed case study of a domain that appeared valuable but had significant hidden issues. Although initially impressive with 2,554 backlinks from 377 domains including Telegraph and Wikipedia, a thorough investigation revealed multiple points where the domain likely lost its link equity.
• Domain had been 301 redirected by its original owner for four years (2016-2020)
• After expiration in 2020, it was purchased and displayed "domain for sale" for a year
• New owner created fake "business acquisition" scenario to try preserving link equity
• Domain sold for less than £100 despite seemingly valuable metrics
• Buying expired domains carries risk of inheriting Google penalties
• Thorough investigation of domain history is crucial before purchasing
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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Chapters
1. Introduction: Best of Series (00:00:00)
2. Evaluating an Auction Domain (00:02:16)
3. Domain History Investigation (00:04:33)
4. Link Equity Loss Analysis (00:07:24)
5. Auction Results and Warnings (00:10:00)
6. Closing Remarks and Contact Information (00:14:29)
274 episodes
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