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Younger consumers want a 'return of touch' in their buying experience

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Manage episode 485794053 series 1511392
Content provided by Audacy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audacy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Josh Golden, Chief Marketing Officer at Quad, joins Megan Lynch. Quad and a Harris Poll has found that Gen Z and Millennials want a 'physical experience', think it’s 'fun' to stand in line and that they’re 'part of a cultural moment' when enjoying a hyped retailer or pop-up. 86% of Gen Z and Millennials report that 'Touching and feeling products are essential to my purchase decisions.' www.quad.com
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505 episodes

Artwork
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Manage episode 485794053 series 1511392
Content provided by Audacy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audacy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Josh Golden, Chief Marketing Officer at Quad, joins Megan Lynch. Quad and a Harris Poll has found that Gen Z and Millennials want a 'physical experience', think it’s 'fun' to stand in line and that they’re 'part of a cultural moment' when enjoying a hyped retailer or pop-up. 86% of Gen Z and Millennials report that 'Touching and feeling products are essential to my purchase decisions.' www.quad.com
  continue reading

505 episodes

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