The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join hosts Rufus Griscom and Caleb Bissinger — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Thursday.
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Content provided by Jeremy Goldman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Goldman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Ask questions, vote and discover answers about Chicago, the region and its people. From WBEZ.
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How TikTok Search Is Rewriting the Rules of Discovery (ft. Brian Torpey)
Manage episode 499790725 series 2286691
Content provided by Jeremy Goldman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Goldman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Search isn’t just about Google anymore — and the fastest-growing search engine might already be on your phone. With 55% of consumers now starting their search journey on social platforms, TikTok is leading a massive shift in how people discover, evaluate, and buy.
In this episode of FUTUREPROOF., Brian Torpey, TikTok’s Global Head of Search Monetization Product Solutions and Operations, takes us inside how TikTok is redefining the search experience for a new generation. We dig into the platform’s latest search ad products, the surprising ways consumers use TikTok to find answers, and how brands can harness TikTok’s organic and paid tools to stay ahead.
We also explore:
- Why TikTok search is fundamentally different from traditional search engines
- How Omnicom Media Group’s partnership with TikTok is reshaping paid search strategies
- What TikTok’s search data reveals about real consumer intent
- The opportunities (and challenges) for marketers in the “social-first” search era
Whether you’re a marketer looking to future-proof your search strategy or just curious about how TikTok is quietly becoming a search powerhouse, this is one episode you don’t want to miss.
147 episodes
Share
Manage episode 499790725 series 2286691
Content provided by Jeremy Goldman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Goldman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Search isn’t just about Google anymore — and the fastest-growing search engine might already be on your phone. With 55% of consumers now starting their search journey on social platforms, TikTok is leading a massive shift in how people discover, evaluate, and buy.
In this episode of FUTUREPROOF., Brian Torpey, TikTok’s Global Head of Search Monetization Product Solutions and Operations, takes us inside how TikTok is redefining the search experience for a new generation. We dig into the platform’s latest search ad products, the surprising ways consumers use TikTok to find answers, and how brands can harness TikTok’s organic and paid tools to stay ahead.
We also explore:
- Why TikTok search is fundamentally different from traditional search engines
- How Omnicom Media Group’s partnership with TikTok is reshaping paid search strategies
- What TikTok’s search data reveals about real consumer intent
- The opportunities (and challenges) for marketers in the “social-first” search era
Whether you’re a marketer looking to future-proof your search strategy or just curious about how TikTok is quietly becoming a search powerhouse, this is one episode you don’t want to miss.
147 episodes
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Similar to FUTUREPROOF.
The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join hosts Rufus Griscom and Caleb Bissinger — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Thursday.
…
continue reading
Flash Forward is a show about possible (and not so possible) future scenarios. What would the warranty on a sex robot look like? How would diplomacy work if we couldn’t lie? Could there ever be a fecal transplant black market? (Complicated, it wouldn’t, and yes, respectively, in case you’re curious.) Hosted and produced by award winning science journalist Rose Eveleth, each episode combines audio drama and journalism to go deep on potential tomorrows, and uncovers what those futures might re ...
…
continue reading
WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
…
continue reading
Comic Geek Speak is the best podcast about comic books for fans and new readers alike. Put together by a group of life-long comic geeks, it's 4-5 hours a week of comic book history, current comic news, and a general look at the industry. In addition to all the latest in comics talk, the show also features creator interviews, listener responses, contests, and trivia, lots of trivia. So listen in and experience all the joys of a Wednesday afternoon at the comic shop, from the comfort of your o ...
…
continue reading
An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
…
continue reading
The iFanboy.com Comic Book Podcast is a weekly talk show all about the best new current comic book releases. Lifelong friends, Conor Kilpatrick and Josh Flanagan talk about what they loved and (sometimes) hated in the current weekly books, from publishers like Marvel, DC, Image Comics, Dark Horse Comics, BOOM! Studios, IDW, Aftershock, Valiant, and more. The aim is to have a fun time, some laughs, but to also really understand what makes comic books work and what doesn’t, and trying to under ...
…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
…
continue reading
Ask questions, vote and discover answers about Chicago, the region and its people. From WBEZ.
…
continue reading
** Ad-free episodes are available to our paid supporters over at patreon.com/geeks ** Host David Barr Kirtley, author of the book Save Me Plz and Other Stories, talks geek culture with guests such as Neil Gaiman, George R. R. Martin, Richard Dawkins, Simon Pegg, Bill Nye, Margaret Atwood, Neil deGrasse Tyson, and Ursula K. Le Guin. Geek’s Guide to the Galaxy has appeared on recommended podcast lists from NPR, The Guardian, Wired, The A.V. Club, BBC America, CBC Radio, WVXU, io9, Omni, The St ...
…
continue reading
We already have many of the climate solutions we need. But scaling them is hard. The Green Blueprint is a show about the people who are architecting the clean economy. Every other week, host Lara Pierpoint profiles the founders, investors, and organizational leaders who are solving complex challenges in the quest to build climate technologies fast.
…
continue reading
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