Why Logic Doesn’t Sell And Emotion Always Will (ft. Author Kevin Perlmutter) FUTUREPROOF. podcast

Content provided by Jeremy Goldman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Goldman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

FUTUREPROOF. »
Why Logic Doesn’t Sell and Emotion Always Will (ft. author Kevin Perlmutter)

2d ago 24:47

MP3•Episode home

Send us a text

In a world driven by data, Kevin Perlmutter argues that the most powerful force in marketing isn’t logic—it’s emotion. Kevin is the founder of Limbic Brand Evolution and author of Brand Desire: Spark Customer Interest Using Emotional Insights, a guide to building emotionally intelligent brand strategies that connect, convert, and last.

We explore why emotional intelligence is the most underused tool in a marketer’s toolkit, how neuroscience is reshaping brand research, and what leaders must do to future-proof their relevance in a noisy world.

Topics Discussed:

Why emotional intelligence drives brand relevance
The Limbic Sparks® method for identifying emotional drivers
How brands can differentiate through feeling—not just function
Common mistakes that kill brand desire
The neuroscience behind consumer behavior and loyalty
How to evolve your brand without losing your soul
Lessons from emotionally smart brands
Why “making people care” is the most future-proof strategy of all

Resources:

Sparking Brand Desire by Kevin Perlmutter
Learn more at limbicsparks.com

146 episodes

#Jeremy Goldman #Augmented Reality #Smart Cities #Future #Artificial Intelligence #Social Media #Arts #Future Trends #Tech