The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Manage episode 414189445 series 2429760
Content provided by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Nathan Schlaffer from Marketing Mate into the world of AI and its implications in B2B marketing and sales. We discuss how a SaaS company used AI to generate marketing materials swiftly, how to make AI's role in your marketing effective, overcome challenges, and avoid mistakes in AI usage.
Additionally, we explore the more complex aspects like preventing AI from fabricating information and using AI to personalize content at scale. Nathan also shares his recommendations on how to leverage AI for your marketing plans and his company's approach towards AI.
What You’ll Learn:
- Challenges in B2B marketing that led to creating Marketing Mate
- Marketing Mate as an AI platform for B2B marketing
- The LEAD framework for buyer-centric AI
- Personalizing AI content for your specific buyer personas
- Example of a prospect email sequence formatted for AI
- Having Marketing Mate handle prompts instead of the user
- Feeding AI with source data instead of letting it make up facts
- Using AI to create consistent messaging across the organization
- Enabling sales teams with AI-generated content and assets
Connect with Nathan Schlaffer:
Resources
- Connect with Ian
- Download a Tackle Box!
- Supercharge your marketing and grow your business with video case stories today!
- Book a Discovery Call Today with Our Experts
- Subscribe to the YouTube Channel
Hosted on Acast. See acast.com/privacy for more information.
522 episodes
Share
Manage episode 414189445 series 2429760
Content provided by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Nathan Schlaffer from Marketing Mate into the world of AI and its implications in B2B marketing and sales. We discuss how a SaaS company used AI to generate marketing materials swiftly, how to make AI's role in your marketing effective, overcome challenges, and avoid mistakes in AI usage.
Additionally, we explore the more complex aspects like preventing AI from fabricating information and using AI to personalize content at scale. Nathan also shares his recommendations on how to leverage AI for your marketing plans and his company's approach towards AI.
What You’ll Learn:
- Challenges in B2B marketing that led to creating Marketing Mate
- Marketing Mate as an AI platform for B2B marketing
- The LEAD framework for buyer-centric AI
- Personalizing AI content for your specific buyer personas
- Example of a prospect email sequence formatted for AI
- Having Marketing Mate handle prompts instead of the user
- Feeding AI with source data instead of letting it make up facts
- Using AI to create consistent messaging across the organization
- Enabling sales teams with AI-generated content and assets
Connect with Nathan Schlaffer:
Resources
- Connect with Ian
- Download a Tackle Box!
- Supercharge your marketing and grow your business with video case stories today!
- Book a Discovery Call Today with Our Experts
- Subscribe to the YouTube Channel
Hosted on Acast. See acast.com/privacy for more information.
522 episodes
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1 Adi Klevit on Why AI is Not a Shortcut to Success and Why You Still Need Systems to Improve Business Processes 22:24
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Play Later Play Later Lists Like LikedAI isn’t here to replace you! it’s here to make you better. But only if you know how to use it the right way. Meet Adi Klevit, CEO and Founder of Business Success Consulting Group, where she helps businesses document, optimize, and implement processes for long-term growth. She’s here to break down how AI can improve your systems, streamline training, and challenge your thinking to help you scale faster. If you’re overwhelmed by AI tools and don’t know where to start, this episode will help you take control, use AI effectively, and drive your business forward. What You’ll Learn: The Right (and Wrong) Ways to Use AI in Business How AI Can Become Your Strategic Thinking Partner Why AI Won’t Replace Jobs—but Will Change Them How to Use AI to Build Better Training and Processes Connect with Adi Klevit: Website - https://bizsuccesscg.com/ Linkedin - https://www.linkedin.com/in/adiklevit/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Jotform AI Changes SaaS Customer Experience and Business Growth with Aytekin Tank 39:59
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Play Later Play Later Lists Like LikedJotform isn’t just about forms anymore. AI is changing everything. In this episode of the Garlic Marketing Show, Aytekin Tank, Founder & CEO of Jotform, shares how his team is replacing traditional forms with AI agents, their game-changing experiment with Google AI, and how they’re using customer stories to shape their products. If you want to know how to use AI in your business, create better customer experiences, and stay ahead in SaaS—this episode is for you. What You’ll Learn: Why Jotform is moving from forms to AI agents How Google AI helped test 2,000 ideas instantly The power of customer interviews & why they WATCH them instead of reading transcripts The biggest mistake in customer research and how to fix it Why businesses are more comfortable talking to AI than humans How AI will change customer support and sales forever The future of AI-powered customer interaction How Aytekin’s kids are learning AI faster than adults Connect with Aytekin Tank: Website - https://www.jotform.com/ Book - https://aytekintank.com/ Linkedin - https://www.linkedin.com/in/aytekintank/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Using Private Jets for Business Growth High End Masterminds and Elite Networking with Lea Woodford 26:46
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Play Later Play Later Lists Like LikedPrivate jets aren’t just for luxury. They’re a powerful business tool for networking, deal-making, and elite masterminds. On this episode of the Garlic Marketing Show, Lea Woodford, CEO of SmartFem Media Group, reveals how she leverages private jets to land high-profile clients, host exclusive events, and create unforgettable experiences that build long-term relationships. What You’ll Learn: Why private jets are the ultimate business tool for high-end masterminds How Lea landed interviews with Jane Seymour, Guy Fieri, Dan Sullivan, and Robert Kiyosaki Turning print magazines into a 92 percent speaker acceptance rate How Lea used private jets to land six-figure deals The hidden tax benefits of owning a private jet Why private jet memberships are a bad investment How to book a private jet experience for business growth Connect with Lea Woodford: Website - http://wwwsmartfem.com/ Linkedin - https://www.linkedin.com/in/leawoodford/ Portfolio - http://www.luxurymarketbranding.com/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Chris Martinez on Why Most Agency Owners Struggle to Scale Profitably and What to Do Before an Exit 35:03
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Play Later Play Later Lists Like LikedMost agency owners hit a revenue ceiling, struggle with operations, and work harder for less money. The dream of running a business turns into stress, frustration, and exhaustion. In this episode of the Garlic Marketing Show, Chris Martinez, CEO & Founder of DUDE Agency, reveals why most agencies fail to scale, the biggest profit mistakes owners make, and how to build an agency that makes money without running you into the ground. Chris shares the key revenue thresholds agencies struggle to pass, how to hire the right team, and why most agency owners don’t pay themselves enough. If you’re running an agency and feeling stuck, this episode is a must-watch. What You’ll Learn: The biggest reasons agency owners get stuck Why most agencies don’t take home enough profit The key revenue ceilings agency owners struggle to break through How Chris built and scaled his agency using outsourcing The hiring mistakes that kill agency growth How to get consistent lead flow without wasting money When to hire a Salesperson and why Most agencies get it Wrong Why most agencies focus on sales instead of fixing operations The first thing to do when preparing for an agency exit What buyers look at before acquiring your agency Connect with Chris Martinez: Website - https://bloompartners.io/v2/ Linkedin - https://www.linkedin.com/in/chrismartinez13/ Book - https://www.amazon.com/Facts-Not-Feelings-Mastering-Marketing/dp/B0DPCRHY87 Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Tom Ruwitch on AI Content Email Campaigns and Scaling Engagement Without Losing Subscribers 45:13
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Play Later Play Later Lists Like LikedEmail is NOT dead, most businesses just aren’t using it right. On this episode of the Garlic Marketing Show, Tom Ruwitch, Client Attraction Strategist and Founder of Story Power Marketing breaks down the biggest email marketing myths, the mistakes killing your open rates, and how he sends out 8 emails a day without losing subscribers. What You’ll Learn: Why AI won’t replace great email marketing How Tom scaled and sold his email service provider business The BS behind 80/20 value content and why daily emails work Why most businesses struggle with content and how to fix it The essential email campaigns every business needs Why "build it and they will come" is the biggest marketing lie The REAL key to email open rates (it’s not the subject line) Using AI for content creation without losing your brand voice Tom’s book Story Power Marketing and why you need it Connect with Tom Ruwitch: Website - https://storypowermarketing.com/ Linkedin - https://www.linkedin.com/in/tomruwitch/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 How Justin Brooke Built a $1.3M Agency and Scaled With Book Funnels, Ads, and Certifications 33:50
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Play Later Play Later Lists Like LikedWhat if scaling your agency wasn’t about chasing more clients but about selling the right offers in the right way? In this episode of the Garlic Marketing Show, Justin Brooke, founder of AdSkills.com and FaithFunnels, reveals how he built and sold multiple businesses, used book funnels to profitably generate leads, and why retargeting is still one of the most powerful strategies for growing a business. What You’ll Learn: The book funnel strategy that sold 50+ books per day profitably Why Google Ads changed everything for Justin The biggest mistakes agencies make with paid ads How courses became a lead-gen machine for his agency Why most agencies lose money on ads (and how to fix it) The real reason Justin switched from free+shipping to “pay what you want” Why physical books convert better than digital ones Retargeting secrets that every business needs to know Connect with Justin Brooke: Website - https://adskills.com/ Linkedin - https://www.linkedin.com/in/justinbrooke/ Twitter - https://x.com/IMJustinBrooke Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Google Insider Aaron Levenstadt Shares Secrets to Agency Growth and Sales Success 41:22
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Play Later Play Later Lists Like LikedWhat if your sales strategy is holding back your agency’s growth? Aaron Levenstadt, former Googler and founder of Agency Alliance shares how he scaled and exited two agencies by mastering sales and specialization. If you’re running an agency, selling a service, or struggling to close deals—this episode will change the way you approach sales. What You’ll Learn: The bedrock changes Aaron made to scale and exit two agencies The Three W’s Framework that fixes broken sales calls The biggest sales mistakes killing agency growth The most common question agencies answer wrong on sales calls How to structure your offer so clients stop hesitating Reawakening sleeping leads (you don’t need more leads!) The Dr. Seuss book that will make you a better salesperson Why founder-led sales aren’t the problem—it’s your process Connect with Aaron Levenstadt: Website - https://www.joinagencyalliance.com/ Linkedin - https://www.linkedin.com/in/aaronlevenstadt Email - Aaron@joinagencyalliance.com Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 The Biggest Mistakes Digital Agencies Make Before Selling and How to Scale Profit for an Exit 31:09
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Play Later Play Later Lists Like LikedMost agency owners think selling their business will be easy. The reality? Most agencies aren’t even sellable. Jonathan Baker, Practice Lead, M&A at Punctuation, breaks down exactly how to make your agency valuable, what buyers actually look for, and how to avoid the biggest M&A mistakes. If you’re even thinking about selling your agency, you need to start setting it up NOW. What You’ll Learn: The truth about selling a digital agency What’s a healthy profit margin for an agency? (If it’s under 20%, you’re in trouble) How much should agency owners actually pay themselves? (Most get this wrong) The #1 component to scaling an agency’s profit for exit Why founder-led sales are a trap (and what to do instead) How to price your agency services (hourly rates vs. value-based pricing) The biggest growth mistake agencies make before selling How to find a fun AND profitable niche Connect with Jonathan Baker: Website - https://punctuation.com/ Linkedin - https://www.linkedin.com/in/jonathandavidbaker/ M&A Guidance - https://punctuation.com/garlic/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Ralph Burns on Scaling Ads and Mastering Multi-Channel Marketing for Business Growth 59:57
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Play Later Play Later Lists Like LikedYour ads are lying to you. Meta says you have a 4X ROAS. So does Google. So does YouTube. But where is your actual revenue coming from? In this episode of the Garlic Marketing Show, Ralph Burns, Founder & CEO of Tier 11, reveals why most businesses waste ad spend chasing misleading metrics and how to fix it. Plus, Ad platforms want credit for every sale, but if you don’t know which channels actually work, you’re wasting money and missing real growth opportunities. If your ads aren’t scaling or your data is leading you in the wrong direction, connect with Ralph Burns at tier11.com. What You’ll Learn: Why ROAS Inside Ad Platforms Doesn’t Tell the Full Story The Biggest Mistake Ad Agencies Make That Keeps Businesses Stuck Instead of Scaling How to Track Customer Journeys Across Facebook, Google, YouTube, and Email Why Most Black Friday and Holiday Campaigns Fail How Tier 11 Helps Brands Clean Up Analytics and Scale the Right Ads Connect with Ralph Burns: Website - https://www.tiereleven.com/ Linkedin - https://www.linkedin.com/in/ralphburns/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Boost Sales and Streamline Operations with CRM Strategies from Nelson de Miranda 24:10
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Play Later Play Later Lists Like LikedWhat’s holding back your business growth? CRM expert Nelson de Miranda shares how Method.me integrates with accounting platforms like QuickBooks to streamline operations, improve follow-ups, and grow profits. Hear real success stories, including a company doubling its revenue and a pool services business transforming its workflow. Learn how to leverage CRM tools to identify your best customers, optimize sales processes, and create a seamless customer journey. Here’s what you’ll learn in this episode: How Method.me integrates sales and accounting for efficiency Real-life success stories of businesses transforming with CRMs Practical steps to start building the perfect CRM strategy for your business The overlooked power of follow-ups in scaling sales and profit Connect with Guest: Linkedin - https://www.linkedin.com/in/nelsondemiranda/ Method.me - https://www.method.me/ Worksheet - https://grow.method.me/garlicmarketing/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Corey Quinn on Scaling an Agency from $20M to $150M with Outbound Sales and Niche Specialization 46:18
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Play Later Play Later Lists Like LikedStruggling with founder-led sales? Wondering how to scale your agency sustainably? Corey Quinn brings 17 years of agency expertise, including scaling Scorpion from $20M to $150M. Now, he’s helping agencies escape founder-led sales with proven strategies. If you’re ready to scale your agency, you don’t want to miss this! 🚀 What You’ll Learn: How to Connect Sales And Marketing How to Learn Why People DON'T Choose Your Agency The Keys to Growing an Agency from $20 Million to $150 Million #1 Salesperson for 19 Consecutive Quarters Selling PPC and Seo Selling Six-figure The Importance of Not Depending on Inbound Lead Referral Connect with Corey Quinn: Website - https://www.coreyquinn.com/ Linkedin - https://www.linkedin.com/in/coreyquinn/ Audiobook - https://www.coreyquinn.com/anyone-not-everyone-book Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 How Tier 11 Helped Condition 1 Double Revenue with Creative Ad Strategies and Data-Driven Marketing 31:47
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Play Later Play Later Lists Like LikedStruggling with ad performance? Romina from Tier 11 joins the Garlic Marketing Show to reveal how her team helped Condition 1 overcome inefficient ad structures, crush Black Friday, and build a roadmap to double their revenue. Whether you're an agency or brand, you’ll gain valuable strategies to scale smarter, from crafting creative ad strategies to mastering full-funnel marketing. Here’s what’s covered in this episode: The key to cleaning up underperforming ad accounts for rapid results. How strategic collaboration can make or break campaigns. Why businesses need a holistic view of paid ads, CRO, and creative strategies. Connect with Romina: Website - https://www.tiereleven.com/ Linkedin - https://www.linkedin.com/in/romina-berbari-daou-005609133/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Build a Business That Supports Your Life with Jason Wojo's Vision Strategies 33:34
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Play Later Play Later Lists Like LikedStruggling to balance your life and business? Jason Wojo, CEO of Lifeonaire, reveals the key to creating a vision that transforms everything. Learn how Lifeonaire helped entrepreneurs double their income, reclaim their time, and scale with purpose. Whether you're overworked or looking to grow smarter, this episode offers proven strategies to align your business with your ideal life. Here’s what you’ll discover in this episode: The surprising cost of a lack of vision in business and life. How a real estate investor doubled her income while cutting work hours in half. The three questions every entrepreneur must answer for clarity and success. Strategies to create a purpose-driven business that thrives without sacrificing freedom. Connect with Jason Wojo: Website - https://lifeonaire.com/ Linkedin - https://www.linkedin.com/in/jasonwojo/ Facebook - https://www.facebook.com/drjasonwojo/ Book - https://www.amazon.com/Lifeonaire-Uncommon-Approach-Success-Prosperity/dp/0986322873/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Building Virtual Car Commercials with CGI and AI and How Faruk Heplevent and The Scope Are Changing the Game 28:23
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Play Later Play Later Lists Like LikedEver wondered how car commercials can look so real without ever hitting the road? In this episode of the Garlic Marketing Show, we’re joined by Faruk Heplevent from The Scope/ CGI Studio, a company revolutionizing the automotive industry by using CGI and AI to create stunningly realistic virtual car commercials. We discuss how this technology is saving millions by eliminating the need for handmade prototypes and real-world shoots, while also protecting secret car designs. Tune in for a fascinating look at the future of marketing and production, and learn how these innovations can transform your business! What You’ll Learn: Virtual Car Commercials Eliminate the Need for Expensive Real-World Shoots Protect Secret Car Designs with CGI and AI Technology Save Millions by Replacing Handmade Prototypes with Digital Models Create Stunningly Realistic Environments Without Stepping Outside AI-Driven Creativity Makes Production Faster and More Efficient How Virtual Cities Are Reshaping the Future of Automotive Marketing Connect with Faruk: Website - https://thescope.studio/ Linkedin - https://www.linkedin.com/in/farukheplevent/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Elliot Connie on How Better Questions Drive Personal and Business Growth 31:50
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Play Later Play Later Lists Like LikedCan asking better questions change your future? Elliot Connie believes it can. As a psychotherapist, author, and founder of The Solution Focused Universe, Elliot has built a multi-seven-figure business, amassed 150,000 email subscribers, and inspired countless lives—all by asking the right questions. In this conversation, Elliot shares: The importance of focusing on one person when creating content. How to make questions actionable and transformative. The surprising power of gratitude in building an audience. Discover his unique mindset and strategies, including insights from his book, Change Your Questions, Change Your Future . Connect with Elliot Connie: Website - https://elliottconnie.com/ Linkedin - https://www.linkedin.com/in/elliott-connie-852b787/ Instagram - https://www.instagram.com/elliottspeaks/ Books - https://elliottconnie.com/books/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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