How Big Soda Shaped the Science of Exercise

KPFA - Against the Grain

The American diet is awash in junk food. More than half the calories Americans eat come from processed food and drink. Three decades ago, with obesity on the rise, the food industry funded scientists to conclude that exercise was the answer, rather than taxing soda and reining in the marketing of processed food. Anthropologist Susan Greenhalgh weighs in on Big Soda’s influence on science — at universities, through front groups — and the ways that companies like Coca-Cola influenced public health in the U.S. and in China, one of the largest markets for processed food in the world. (Encore presentation.)

Susan Greenhalgh, Soda Science: Making the World Safe for Coca-Cola University of Chicago Press, 2024

Photo credit: Mike Mozart

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