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Content provided by Christopher Wolfe, OD, FAAO, Dipl. ABO, Christopher Wolfe, OD, FAAO, and Dipl. ABO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Wolfe, OD, FAAO, Dipl. ABO, Christopher Wolfe, OD, FAAO, and Dipl. ABO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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All About Change
1 Tiffany Yu — Smashing Stereotypes and Building a Disability-Inclusive World 30:23
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LikedTiffany Yu is the CEO & Founder of Diversability, an award-winning social enterprise to elevate disability pride; the Founder of the Awesome Foundation Disability Chapter, a monthly micro-grant that has awarded $92.5k to 93 disability projects in 11 countries; and the author of The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World. As a person with visible and invisible disabilities stemming from a car crash, Tiffany has built a career on disability solidarity. Now that she has found success, she works to expand a network of people with disabilities and their allies to decrease stigmas around disability and create opportunities for disabled people in America. Episode Chapters 0:00 Intro 1:26 When do we choose to share our disability stories? 4:12 Jay’s disability story 8:35 Visible and invisible disabilities 13:10 What does an ally to the disability community look like? 16:34 NoBodyIsDisposable and 14(c) 21:26 How does Tiffany’s investment banking background shape her advocacy? 27:47 Goodbye and outro For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…
The Chris Wolfe Podcast: Maximizing Patient Growth: Data-Driven Strategies and AI Insights for Optometrists
Manage episode 459507450 series 2631606
Content provided by Christopher Wolfe, OD, FAAO, Dipl. ABO, Christopher Wolfe, OD, FAAO, and Dipl. ABO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Wolfe, OD, FAAO, Dipl. ABO, Christopher Wolfe, OD, FAAO, and Dipl. ABO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this conversation, Chris and Eugene delve into the intricacies of patient acquisition in the eye care industry, focusing on the concept of allowable acquisition cost. Eugene shares insights on optimizing patient acquisition strategies, leveraging Google Ads and AI, and the importance of understanding patient metrics. They discuss the significance of reactivating past patients and the various marketing strategies that can be employed to drive practice growth. In this conversation, Eugene Schatzman and Chris discuss the importance of leveraging past patient lists for reactivation, understanding the dynamics of new patients, and enhancing patient expectations through effective communication. They also explore the competitive landscape of eye care practices and emphasize the significance of data-driven decision-making in practice management. The discussion highlights the need for optometrists to focus on patient care and the value they provide, while also adapting to the evolving market.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica
473 episodes
ShareManage episode 459507450 series 2631606
Content provided by Christopher Wolfe, OD, FAAO, Dipl. ABO, Christopher Wolfe, OD, FAAO, and Dipl. ABO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Wolfe, OD, FAAO, Dipl. ABO, Christopher Wolfe, OD, FAAO, and Dipl. ABO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this conversation, Chris and Eugene delve into the intricacies of patient acquisition in the eye care industry, focusing on the concept of allowable acquisition cost. Eugene shares insights on optimizing patient acquisition strategies, leveraging Google Ads and AI, and the importance of understanding patient metrics. They discuss the significance of reactivating past patients and the various marketing strategies that can be employed to drive practice growth. In this conversation, Eugene Schatzman and Chris discuss the importance of leveraging past patient lists for reactivation, understanding the dynamics of new patients, and enhancing patient expectations through effective communication. They also explore the competitive landscape of eye care practices and emphasize the significance of data-driven decision-making in practice management. The discussion highlights the need for optometrists to focus on patient care and the value they provide, while also adapting to the evolving market.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica
473 episodes
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EyeCode Media
1 AWP: Success on the Other Side of Repetition – Vulnerability, Content, and Authenticity with Dr. Tim Trinh 47:58
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Play Later Play Later Lists Like LikedIn this deeply honest and energizing conversation, Dr. Tim Trinh joins Aaron to unpack his journey of daily content creation, personal growth, and finding purpose through consistency. Tim opens up about what motivated him to start sharing his thoughts online, the internal resistance he faced, and how reframing content as a form of legacy—not just marketing—changed everything. Together, they reflect on how storytelling and vulnerability are not only powerful for an audience but transformative for the creator. Tim shares how the teachings from Dan Martell’s Buy Back Your Time—including the five daily non-negotiables—helped shape his mindset, especially around the importance of physical and mental fortitude, daily reflection, and posting with authenticity. You’ll hear how his running routine became a metaphor and method for mental clarity, how his kids and even his nanny became unexpected sources of feedback, and how true fulfillment comes from being yourself out loud—even when it’s uncomfortable. This episode isn’t just about content creation; it’s about identity, courage, and the liberating realization that success, impact, and personal peace lie on the other side of repetition. Links: Dr Tim Trinh socials: @optotimt Dan Martell and his work: https://www.danmartell.com ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 The Chris Wolfe Podcast: AREDS 1, 2 and 3 ...? W/ Dr. Tiarnan Keenan 33:56
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Play Later Play Later Lists Like LikedIn this conversation, Dr. Tiernan Keenan discusses his research on macular degeneration, particularly focusing on the AREDS studies and the upcoming AREDS 3. He shares insights on the effectiveness of supplements in slowing the progression of geographic atrophy and the design considerations for future studies. The discussion also delves into the role of AI in ophthalmology, its potential to enhance clinical decision-making, and the challenges of implementing AI in healthcare. Dr. Keenan emphasizes the importance of understanding the diverse phenotypes of macular degeneration across different populations and the need for more research in this area. -------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth…
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EyeCode Media
1 AWP: Optometry, Writing, and Legacy with Dr. Cheryl Murphy 54:30
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Play Later Play Later Lists Like Liked"Dr. Cheryl Murphy joins Aaron Werner to discuss her dual roles as a practicing optometrist and a passionate science writer. They explore how she balances clinical care with contributing to publications like Scientific American and Review of Optometric Business, and what motivates her to communicate science in accessible and engaging ways. Connect with Dr Murphy: - Scientific American (https://www.scientificamerican.com/author/cheryl-murphy/) - Keeping an Optometric Practice in the Family – Review of Optometric Business (https://reviewob.com/time-management-booster-keeping-an-optometric-practice-in-the-family/) - Instagram (https://www.instagram.com/murphyod) - LinkedIn (https://www.linkedin.com/in/cheryl-g-murphy-od-87684434/) - Facebook : http://www.fb.com/drcherylgmurphy - TikTok : @drcherylgmurphyod Enjoy the episode? Leave a review, share with a colleague, and support those who support us." ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 The Chris Wolfe Podcast: Seeing to Win: Sports Vision, Performance & Prevention with Dr. Fraser Horn 58:30
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Play Later Play Later Lists Like LikedIn this episode of the Chris Wolfe Podcast, Dr. Fraser Horne discusses the intersection of visual performance, nutrition, and sports vision. He shares insights from his research on carotenoids and their impact on athletes' performance, emphasizing the importance of comprehensive care in optometry. Dr. Horne explains how visual performance can be enhanced through nutritional supplementation and practical applications in sports, while also addressing the challenges of integrating these concepts into traditional eye care practices. https://www.sportsvisionpros.com/ -------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth…
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EyeCode Media
1 AWP: From Tech to NCLE: Elevating Patient Care with Taylor Mendelson 48:25
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Play Later Play Later Lists Like LikedIn this episode, Aaron sits down with Taylor Mendelson to explore the journey from ophthalmic technician to NCLE-certified contact lens expert and myopia management specialist. Taylor shares how certification transformed her career, boosted her confidence, and improved the patient experience in her practice. She breaks down what the NCLE is, why it matters, how to prepare, and the surprising ways it benefits both staff and doctors. Now with CooperVision, Taylor also reveals how she’s helping practices nationwide build better systems for myopia management education. Taylor Mendelson - taylor.mendelson@coopervision.com ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 The Chris Wolfe Podcast: Let’s Talk ERG: A Candid Conversation on Evidence and Eye Care 50:09
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Play Later Play Later Lists Like Liked"In this conversation, Dr. Kyle Klute takes over as host and engages with Dr. Bradley Grant in a detailed discussion about the use of Electroretinography (ERG) in optometry. They explore the implications of evidence-based medicine, the significance of surrogate endpoints, and the importance of effective patient communication. The dialogue also addresses concerns about over-treatment and patient anxiety, emphasizing the need for careful decision-making in clinical practice. They explore the balance between innovation and cost, particularly in the context of treatments for dry eye and glaucoma, and emphasize the need for optometrists to own their decisions in patient care. Check out the Practical Implementation of ERG in a Comprehensive Practice course here : https://www.practiceperformancepartners.com/courses/ERG -------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth…
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EyeCode Media
1 AWP: Bookstagrams & Burnout: Dr. Kriti Bhagat on Reading, Writing, and Real-Life Optometry 1:01:12
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Play Later Play Later Lists Like LikedDr. Kriti Bhagat joins the podcast to explore the intersection of optometry and her deep passion for reading. From launching a successful bookstagram during COVID to editing pre-release manuscripts for major publishers, Kriti shares how books help her decompress, connect with others, and become a better leader. We also dive into burnout, business ownership, favorite reads, and how fiction and nonfiction alike shape identity and creativity beyond the exam room. Follow Brew Reading: www.instagram.com/brew.reading Info on the Gateway Tour - gatewaytour.ai BookNerds page: https://www.practiceperformancepartners.com/pages/booknerds Join the BookNerds Discussion: https://chat.whatsapp.com/Kg7fQNNyEQq2HWUEwOX9GP Timestamps: 00:00 – The story behind Kriti’s color-coded bookshelf 01:30 – Her journey through optometry and private practice ownership 05:00 – Launching @brew.reading and finding an audience 08:30 – Harry Potter and the book that sparked it all 13:00 – The power of reading nonfiction for personal growth 16:00 – Why “Buy Back Your Time” changed her leadership 19:30 – Editing for Penguin, HarperCollins, and Simon & Schuster 25:00 – Go-to rereads: Atomic Habits, Relentless, and more 30:00 – Graphic audiobooks and how we absorb content 34:00 – Writing in optometry vs. personal creativity 37:00 – Instagram, photography, and aesthetic storytelling 42:00 – How podcasting fuels creative connection 46:00 – Current reads: Burnout and All It Takes Is a Goal 50:00 – Thoughts on AI and being ready for disruption 54:00 – Identity, leadership, and knowing your “why” 56:00 – DNF culture and finishing what you start (or not) ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 The Chris Wolfe Podcast: Sustainability in Sight: Inside a Greener Future for Contact Lenses 27:32
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Play Later Play Later Lists Like LikedIn this episode of The Chris Wolfe Podcast, Dr. Brad Oatney and Dr. Chandler Mann share their insights from a recent tour of the Coopervision plant in Costa Rica. They discuss the intricate manufacturing processes of contact lenses, the importance of quality control, and the company's commitment to sustainability. The conversation highlights the pride of the workforce, the technological advancements in lens production, and the need for optometrists to educate patients about the complexities and environmental considerations of contact lens use. -------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth…
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EyeCode Media
1 AWP: What’s Your Cost per Doctor Minute? A Deep Dive with Drs Scott Lewis & Alex Tadros 50:44
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Play Later Play Later Lists Like LikedCost per doctor minute is a powerful metric that often gets overlooked in favor of broader terms like chair cost. In this episode, Scott Lewis and Alex Tadros join the conversation to break down what this number means, how to calculate it, and why it offers a clearer picture of practice efficiency and profitability. The discussion includes real-time math examples, practical insights, and strategies any practice owner can apply to optimize their operations. Connect with Scott Lewis: slewisod@gmail.com ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 The Chris Wolfe Podcast: Navigating the AI Revolution in Healthcare 56:24
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Play Later Play Later Lists Like LikedIn this conversation, Dr. Masoud Nafey shares his unique journey from being an optometrist to becoming a key player in the integration of technology and AI in healthcare. He discusses the challenges and opportunities in building clinics for major corporations, the evolution of electronic health records (EHR), and the potential of AI in transforming patient care. Dr. Nafey emphasizes the importance of understanding customer needs in technology development and explores the complexities of AI, including large language models and the concept of AI hallucinations. He concludes with insights on the future of AI agents in optometry and the necessity of fine-tuning AI systems for specific applications. -------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth…
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EyeCode Media
1 AWP: Understanding Your Working Genius with Sophie Thune 55:00
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Play Later Play Later Lists Like LikedIn this unique episode, Dr. Aaron Warner flips the script and becomes the subject of the conversation with guest Sophie Thune, clinic manager at Good Life Eye Care and certified Working Genius facilitator. Together, they unpack Aaron’s Working Genius profile—his strengths in invention and discernment, and his challenges with enablement and galvanizing. Sophie breaks down the six types of genius, how they impact leadership, culture, and burnout, and why understanding your team’s wiring is crucial for building a thriving practice. A candid and insightful conversation about identity, growth, and leading with self-awareness. Resources and coaching info - Practice Culture Builder (https://www.practiceperformancepartners.com/courses/PracticeCultureBuilder) - Contact Sophie: Sophie@goodlifeeyecare.com, LinkedIN (https://www.linkedin.com/in/sophie-thune/)…
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EyeCode Media
1 The Chris Wolfe Podcast: Bridging the Gap: Dr. Jennifer Chinn on Communication in Modern Healthcare 40:01
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Play Later Play Later Lists Like LikedIn this conversation, Dr. Jennifer Chinn discusses her experiences with public speaking, the role of influencers in healthcare communication, and the evolution of patient education techniques. She emphasizes the importance of using analogies to make complex medical concepts more relatable to patients. Dr. Chin also shares insights on finding purpose in routine practice, the impact of mission trips on her perspective, and the balance between clinical practice and social media engagement. The discussion touches on the future of AI in healthcare and the significance of authentic patient communication. -------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth…
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EyeCode Media
1 BookNerds: Essentialism - The Discipline of Saying No 1:02:29
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Play Later Play Later Lists Like Liked"In this episode of Book Nerds, Kyle, Brianna, and Aaron dive deep into Essentialism by Greg McKeown. They discuss the importance of living by design, not default, and share how the book’s principles—exploring, eliminating, and executing—have helped them declutter their lives and practices. From cutting unnecessary commitments to creating buffers and building courage, this conversation is packed with real-world insights for doctor-entrepreneurs seeking clarity and focus. They also discuss the power of sleep, the role of identity in decision-making, and the discipline of saying “no” to create space for what truly matters. Join us as we do the Essentialism 21-Day Challenge starting June 1st! Click Here (https://chat.whatsapp.com/Kg7fQNNyEQq2HWUEwOX9GP) to join the BookNerds WhatsApp Group to participate for free June's book is How the Mighty Fall by James Collins and we will discuss live on June 25 at 1p CT." questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 AWP: Primary Care with a Specialty: Why ODs Should Lean Into Their Passions 59:22
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Play Later Play Later Lists Like LikedDr. David Kading shares his insights on blending primary care with subspecialties in optometry, building community through referrals, and embracing AI as a tool for innovation. From Mug Mondays to Myopia Management, Dave’s journey highlights the importance of leaning into your interests while keeping patient care at the heart of the practice. Connect with Dave: LinkedIN: @davekading Facebook: @kadingconsulting Instagram: @davekading The Myopia Podcast: https://themyopiapodcast.buzzsprout.com/ Optometric Insights Podcast: https://theoishow.buzzsprout.com/ Email: drdave@specialtyeye.com questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 AWP: The Vision Behind 2BB: A Conversation with Two Blind Brothers 14:03
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Play Later Play Later Lists Like Liked"In this episode, Aaron sits down with Bryan and Bradford Manning, co-founders of Two Blind Brothers, for a powerful and heartfelt conversation recorded live at the 2025 Vision Source Exchange in Denver, CO. The brothers share their journey of building a purpose-driven brand rooted in empathy, innovation, and the mission to cure blindness. We talk about the launch of the 2BB eyewear collection in collaboration with L’Amy America, designed to “feel the difference” through quality, comfort, and a tactile experience. The 2BB line is now part of Vision Source’s Frame Dream program, an initiative aimed at optimizing board management, improving capture rate, and streamlining optical operations for independent practices. Aaron shares how his own practice is seeing real benefits from the program. If you’re interested in the intersection of philanthropy, design, and independent optometry—this one’s for you. Two Blind Brothers: https://twoblindbrothers.com/pages/reveal 2BB Frame Line: https://www.lamyamerica.com/catalog/2bb Interested in Vision Source: https://visionsourcenext.com/ Vision Source's Frame Dream program for members: https://insight.visionsource.com/Programs/Frame-Dream ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 AWP: Cold Start Success w/ Dr. Eric Baas: Education, Strategy & Private Practice Growth 57:45
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Play Later Play Later Lists Like Liked"In this episode, Dr. Aaron Werner sits down with Dr. Eric Baas, co-founder of iCare Advisors, to discuss the realities of cold starting an optometric practice. They explore: - Why education, not persuasion, is key for new ODs - Common pitfalls—and how to avoid them - The importance of team, process, and community - How every cold start can look different based on goals and market If you’re thinking about starting a practice—or just want to be inspired by smart strategy and passion for private practice—this one’s a must. Dr Eric Baas can be reached at drbaas@icareadvisorsllc.com" ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 The Chris Wolfe Podcast: Monitoring AMD From Home 55:39
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Play Later Play Later Lists Like LikedIn this episode, Dr. Amanda Legge and Barbara Benedict, VP of Strategy & Operations at Notal Vision, join Chris to explore the integration of remote patient monitoring technology in managing age-related macular degeneration (AMD). They discuss the evolution of monitoring tools like ForeseeHome AMD Monitoring Program and their impact on early detection and proactive AMD management. The conversation delves into key aspects of remote monitoring, including patient education, training, financial considerations, and real-world applications. They also examine the future role of AI in transforming remote patient care and the broader healthcare landscape. This episode is sponsored by Notal Vision – a leader in remote monitoring solutions for AMD. Learn more at http://notalvision.info/ECM ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth…
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EyeCode Media
1 AWP: Creating Efficiency with Virtual Team Members 1:01:12
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Play Later Play Later Lists Like LikedDr. Aaron Werner is joined by Dr. Audrey Raley and Trevor Mower to explore the power of virtual team members in optometric practices. They discuss: - How virtual scribes reduce charting time - The key to successfully onboarding remote staff - Tasks virtual assistants can handle to improve efficiency - Real-life success stories from practices using virtual team members Click HERE to learn more about working with virtual team members from TEEM Dr Audrey Raley info: Linked In - https://www.linkedin.com/in/audrey-r-8453b192/ Instagram - @doc_raley_od drraley@icareadvisors.com ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 AWP: Transforming Dry Eye Care with Lacrifill: Insights from Dr. Jenny Drake 46:51
46:51 Play Later Play Later Lists Like Liked46:51
Play Later Play Later Lists Like LikedDr. Jenny Drake shares her experience with Lacrifill, an innovative hyaluronic acid-based punctal filler, and how it fits seamlessly into her well-established dry eye protocols. From primary care to advanced treatments, we disucss: - How Jenny identifies dry eye patients - The importance of creating a systematic approach to treating dry eye, starting with comprehensive exams and early interventions - Integrating Lacrifill as a practical and patient-friendly option for dry eye management - The power of team buy-in and getting your staff engaged in new treatments - "Manipulating" patient experience (in the best possible way) to improve outcomes - The impact of hyaluronic acid and why Lacrifill is a game-changer for both doctors and patients We also disucss a poster presented by Mile Brujic, OD, FAAO at SECO 2025 "A novel gel may work better than punctal plugs for lacrimal occlusion" (https://www.optometrytimes.com/view/seco-2025-a-novel-gel-may-work-better-than-punctal-plugs-for-lacrimal-occlusion) Tune in now! Don’t forget to subscribe, rate, and share the episode with fellow eye care professionals! For more information on Lacrifill visit lacrifill.com ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 AWP: The Future of Optometry: AI, Technology, and Revolutionizing Patient Care 53:35
53:35 Play Later Play Later Lists Like Liked53:35
Play Later Play Later Lists Like LikedIn this insightful episode, Aaron Werner and Dr. Masoud Nafey explore the role of technology and AI in transforming the field of optometry. They discuss the challenges of building the perfect EHR, the impact of AI on patient care, and how automation can free optometrists to focus on more meaningful interactions. From real-time data insights to the potential for AI-assisted refractions, this conversation offers a glimpse into the future of medical eye care, operational efficiencies, and the importance of embracing change. Tune in to hear about the opportunities and challenges AI presents for eye care professionals and how it can ultimately lead to better patient outcomes. https://www.linkedin.com/in/dr-masoud-nafey IG: @drnafey ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 The Chris Wolfe Podcast: Offer It Up: Faith, Friendship & Resilience in Hard Times 44:31
44:31 Play Later Play Later Lists Like Liked44:31
Play Later Play Later Lists Like Liked"In this conversation, Chris and Jeff Krohn discuss various themes including business growth, the process of writing a book, personal tragedies, and the impact of cancer on their lives. Jeff shares his journey of writing his book 'Offer It Up', the emotional experience surrounding the tragic accident of his best friend's son, and how he coped with his own cancer diagnosis through faith and offering up his suffering. The conversation highlights the importance of resilience, friendship, and the intertwining of personal and professional lives. In this conversation, Jeff Krohn shares his personal journey with cancer, exploring themes of friendship, faith, and the importance of community support. He discusses the discomfort that can arise in friendships during difficult times, the role of prayer and trust in navigating life's challenges, and the unique ways men bond through adversity. Jeff emphasizes the significance of faith in coping with suffering and the lessons learned from his experiences, including the value of offering up personal struggles for the benefit of others. Jeff Krohn's info: Website: jeffkrohn.org Email: contact@jeffkrohn.org Book: https://a.co/d/0kGPzKs Reflection journal for book: https://a.co/d/5716O1K ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica…
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EyeCode Media
1 AWP: Building a Thriving Team Culture: Leadership, Stoicism, and Growth with Dr. Jennifer Planitz 54:07
54:07 Play Later Play Later Lists Like Liked54:07
Play Later Play Later Lists Like Liked"In this episode of The Aaron Werner Podcast, Aaron sits down with Dr. Jennifer Planitz, a visionary optometrist and business leader, to discuss the keys to fostering a strong team culture, embracing change, and leveraging leadership principles to grow a successful practice. Jennifer shares how she integrates Stoic philosophy into her team’s daily routine, using Slack to create a leadership development channel that encourages engagement, personal growth, and team collaboration. She and Aaron dive into: - Creating a culture of leadership and learning within an optometry practice - How to remove friction and frustration for staff to improve retention and performance - The power of recognizing and investing in the right patients to grow your practice - Adapting to change and why business owners need to experiment fearlessly - Opening a new practice with a full schedule—the role of branding, marketing, and positioning for success If you enjoyed this conversation please subscribe, leave a review, and share your thoughts on today’s discussion." ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 The Chris Wolfe Podcast: Omega-3 Unfiltered: What You Need to Know About Quality & Stability 59:16
59:16 Play Later Play Later Lists Like Liked59:16
Play Later Play Later Lists Like Liked"This conversation delves into the complexities of omega-3 supplements, focusing on quality assurance, the role of organizations like GOED, and the importance of EPA and DHA for health. The discussion highlights the challenges consumers face in navigating the supplement market, the risks of counterfeit products, and the clinical implications of omega-3 intake. Experts share insights on how to educate patients about the benefits of omega-3s and the significance of choosing the right sources, particularly fish, to meet dietary needs. In this conversation, experts discuss the importance of omega-3 fatty acids, the challenges of ensuring quality in supplements, and the need for consumer protection in the supplement industry. They highlight the low intake of omega-3s among Americans and the significance of certification processes to ensure that supplements meet their claims. The discussion also emphasizes the role of education in helping consumers make informed choices about their health supplements. For Physicians: https://fatsoflife.com/ – GOED’s website for healthcare practitioners https://fatsoflife.com/for-your-patient/patient-infographics - infographics for patients, including information on buying and storing supplements: https://fatsoflife.com/infographics/post/tips-buying-and-storing-omega-3-supplements For Patients/Consumers: https://alwaysomega3s.com/ - GOED’s consumer-facing website https://alwaysomega3s.com/more/goed-quality - Information about the GOED Proud Member logo, plus brands that are GOED members" This podcast episode discusses the impact of anti-glaucoma medications on ocular surface health, referencing the latest evidence-based guidelines from the American Optometric Association. It emphasizes the importance of understanding the relationship between glaucoma treatments and ocular surface disease, and the role of optometrists in managing these patients effectively. https://www.aoa.org/practice/clinical-guidelines/clinical-practice-guidelines?sso=y ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica…
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EyeCode Media
1 AWP: Systems and Success: Building the Foundations for Positive Outcomes w/ Ted McElroy 48:39
48:39 Play Later Play Later Lists Like Liked48:39
Play Later Play Later Lists Like LikedIn this episode, Dr Aaron Werner and Dr. Ted McElroy dive into the power of building effective systems to drive positive results, both professionally and personally. They explore concepts like the importance of planning, how to create repeatable processes, and the impact of system design on outcomes. They discuss quotes from experts like W. Edwards Deming and John Acuff, and share real-life examples of how small changes in systems have led to big improvements in their practices and daily lives. This conversation is packed with actionable insights for leaders, entrepreneurs, and anyone looking to take control of their outcomes through better system design. ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 The Chris Wolfe Podcast: The Dark Side of Glaucoma Meds: New Guidance on Ocular Surface Damage 17:20
17:20 Play Later Play Later Lists Like Liked17:20
Play Later Play Later Lists Like LikedThis podcast episode discusses the impact of anti-glaucoma medications on ocular surface health, referencing the latest evidence-based guidelines from the American Optometric Association. It emphasizes the importance of understanding the relationship between glaucoma treatments and ocular surface disease, and the role of optometrists in managing these patients effectively. https://www.aoa.org/practice/clinical-guidelines/clinical-practice-guidelines?sso=y ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica…
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EyeCode Media
1 AWP: Sharks & Vendors: Navigating the Eye Care Business with Dr. Brianna Rhue 51:42
51:42 Play Later Play Later Lists Like Liked51:42
Play Later Play Later Lists Like LikedIn this episode, Dr. Brianna Rhue, co-founder of Dr Contact Lens, offers a unique perspective on the vendor-practice owner relationship. She shares valuable insights on how practice owners can position themselves as “Sharks” in the competitive market and offers tips on recognizing the signs of a successful practice. Plus, we dive into her latest book, The Eye Pitch Book, and discuss the key takeaways for those in the eye care industry. If you’re attending Vision Expo East, don’t miss the chance to grab a free copy at the Dr Contact Lens booth! This morning during an F3 workout at 6am in a snowy downtown Denver, Aaron rolled his ankle. He reflects on the challenge and the importance of community, not only to help get him back tothe hotel but how this is a metaphore for our businesses and life. To hear more about F3, check out Chris Wolfe did a series on the mission and you can listen to the first episode HERE Join us for our first BOOK NERDS live book club podcast on Wednesday Jan 29 at 1pm CST. CLICK HERE to stay up to date on all things BOOK NERDS ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 The Chris Wolfe Podcast:Navigating the Challenges of Dry Eye Management 24:45
24:45 Play Later Play Later Lists Like Liked24:45
Play Later Play Later Lists Like LikedSummary In this episode, Chris discusses the challenges of implementing a dry eye program within comprehensive care practices. He emphasizes the importance of viewing dry eye as a pillar of patient care rather than a specialty service. The conversation covers the significance of proper patient evaluation, the strategic application of various treatment options, and the need for practices to align their treatments with specific patient signs and symptoms. Chris encourages practitioners to rethink their approach to dry eye management to improve patient outcomes and practice efficiency. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica…
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EyeCode Media
"In this episode, Aaron reflects on the power of focusing on the process rather than fixating on the outcome. He shares insights from a recent shooting course, illustrating how honing technique and discipline leads to better results—both on the range and in business. Aaron draws parallels between this lesson and the initiatives he and his team are implementing in their optometry practice in 2025. From refining workflows to improving patient care, he explores how a process-driven mindset fosters long-term success. 🔹 What You’ll Learn: • Why focusing on the process leads to better results • Practical applications for business and personal growth • How Aaron’s optometry practice is embracing this philosophy in 2025 💬 Join the Conversation! Have you experienced the benefits of prioritizing the process over the outcome? Share your thoughts with us! 📌 Subscribe & Stay Connected Don’t miss future episodes—subscribe now and follow us for more insights! 🎧 Listen Now on your favorite podcast platform. CLICK HERE to listen to Aaron's previous episodes with Matt Kleir https://wolfevs.podbean.com/e/the-aaron-werner-podcast-living-the-american-dream-w-matt-kleir-part-1-of-2/ " ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 The Chris Wolfe Podcast: Navigating the Complexities of Billing and Coding 19:14
19:14 Play Later Play Later Lists Like Liked19:14
Play Later Play Later Lists Like LikedIn this episode of the Chris Wolfe Podcast, Chris discusses the challenges of billing and coding in healthcare practices, particularly in optometry. He emphasizes the importance of understanding billing rules to provide optimal patient care without being hindered by insurance limitations. Chris advocates for clear communication with patients regarding their care and the necessity of follow-up visits for chronic disease management. He encourages practitioners to develop structured protocols for managing chronic conditions, ensuring that patient care aligns with billing practices while prioritizing the patient's health needs. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica…
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EyeCode Media
Drs Brianna Rhue, Kyle Klute and Aaron Werner are joined by Trevor Mower of TEEM to discuss 'The Obstacle is The Way' by Ryan Holiday. Ryan Holiday speaks on stoicism, a philosophy designed to make us more resilient, happier, more virtuous and more wise–and as a result, better people, better parents and better professionals. Hear our take aways, inisghts and how we have are applying the learnings from the book. Mark your calendars to join us for the next Book Nerds Live episode Wednesday Feb 26, 2025, and be sure to check out and bookmark the BOOK NERDS website to join us along the journey. Thank you to Trevor Mower for TEEM for joining and recommending the book. To learn more about TEEM click here (link to come) For more infomation about Ryan Holiday and the stoic philosopathy visit The Daily Stoic…
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EyeCode Media
1 The Chris Wolfe Podcast: Tariffs Got You Stressed? Here’s How to Cope & Thrive 36:38
36:38 Play Later Play Later Lists Like Liked36:38
Play Later Play Later Lists Like Likedwww.integratedpwm.com -------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth…
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EyeCode Media
1 Book Nerds: BE 2.0 - Burn the Boats and Build the Vision 1:05:40
1:05:40 Play Later Play Later Lists Like Liked1:05:40
Play Later Play Later Lists Like LikedIn this episode of Book Nerds: A Book Club for Doctor Entrepreneurs, Drs. Kyle Klute, Brianna Rhue, and Aaron Werner unpack Jim Collins’ Beyond Entrepreneurship 2.0. From taking “irreversible leaps” to confronting comfort and indecision, they reflect on what it really takes to build an enduring, values-driven business. The discussion explores leadership identity, culture, decision-making frameworks like the RICE method, and why great strategy is often stunningly simple. Whether you’re leading a team, scaling a practice, or making your next bold move—this conversation will challenge and inspire you to think beyond what’s next. Join our next LIVE episode of BookNerds on June 25 @ 1pm CST when we'll be discussing Essentialism by Greg McKeown ( https://www.practiceperformancepartners.com/pages/booknerds ) ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 The Chris Wolfe Podcast: You Can’t Charge Enough for Once-a-Year Care 15:10
15:10 Play Later Play Later Lists Like Liked15:10
Play Later Play Later Lists Like LikedIn this episode, Chris discusses the complexities of managing comprehensive care in optometry, particularly for patients with multiple conditions. He emphasizes the challenges of relying on optical sales to sustain practice revenue and advocates for a shift towards more focused, problem-specific visits to improve patient care and practice sustainability. Check it out the Comprehensive Optometry Simplified course here: https://urldefense.proofpoint.com/v2/url?u=https-3A__www.practiceperformancepartners.com_bundles_comprehensive-2Doptometry-2Dsimplified&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=h4wH0-GR1tdzQ3THfRp6ysT90e-w7mlAA22h0LD-HnU9rnxsS3cqq-FQnjl1L-c7&m=ZUFHidDNcq2l2rmuMOkEfOvHXclLqNL_e5OPgtgmdc-Ha9beveAivQkOHb5lXyfK&s=htqtYjsOKL27N9SsG2g4R3xSVFHN5IqXsWDi7_EnUW0&e= This conversation explores the integration of ERG technology in eye care practices, the role of telehealth in providing comprehensive care, and the challenges faced by practitioners in remote locations. The discussion highlights the importance of data-driven decisions in implementing new technologies and the need for innovative business models to ensure quality patient care. The speakers share insights on their experiences with ERG technology, telehealth, and the evolving landscape of ocular disease management. In this conversation, Dr. Chris and Dr. Bradley Grant discuss the integration of clinical data and technology into patient care, focusing on diabetic retinopathy and the importance of automatic protocols. They explore how to influence patient compliance through metrics, optimize clinic workflow with testing protocols, and empower staff to enhance patient care. The discussion emphasizes the need for practices to adapt technology to their unique workflows and the significance of involving staff in the process. Check out the Practical Implementation of ERG in a Comprehensive Practice course here: https://www.practiceperformancepartners.com/courses/ERG --------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth…
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EyeCode Media
1 AWP: Harnessing Energy: Transforming Spaces for Positivity 45:09
45:09 Play Later Play Later Lists Like Liked45:09
Play Later Play Later Lists Like LikedRachel Crawford is an award-winning Encinitas-based interior designer known for blending modern-contemporary and eclectic aesthetics with holistic, energy-driven practices. Certified in Feng Shui, Energetic Space Clearing, and a Reiki Master, Rachel creates harmonious spaces across residential, hospitality, and retail environments. She is also the host of the Hospitality Interior Design Podcast, where she explores the intersection of design, energy, and conscious living, and The Holistic Interior Design Podcast, which supports and uplifts young designers. Believing that our surroundings deeply impact our well-being, Rachel designs spaces that foster community, inspiration, and well-being for all. Her work is inspired by a love of art, fashion, travel, and nature, weaving soul and story into every project. Since starting her design journey in 1999, Rachel’s work has been featured in San Diego Home and Garden, Modern Luxury, San Diego Magazine, and Style & Decor Magazine. Links: Website: tigerveil.com Email: rachel@tigerveil.com Phone: 619-277-2721 Hospitality Interior Design Podcast: Listen here (https://holistic-hospitality-design.captivate.fm/listen) Holistic Interior Design Podcast: Listen here (https://holistic-interior-design.captivate.fm/listen) ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 AWP: Simple Systems, Massive Wins: Lessons from Manufacturing with Sarah Jardine 47:20
47:20 Play Later Play Later Lists Like Liked47:20
Play Later Play Later Lists Like Liked"On this episode of the Aaron Werner Podcast on EyeCode Media, Aaron talks with Sarah Jardine, CEO of epipole and maker of the ultra-portable epiCam®. Sarah shares how simple ideas—like wheels on workstations and Kaizen Time—helped her 10× production at Optos without adding space. They dive into flow, leadership, and lessons from factories, fast food, and Disney that eye care practices can steal today. Together, Aaron and Sarah dive into simple but transformative strategies for improving flow, efficiency, and team engagement—lessons optometrists and entrepreneurs alike can apply immediately. In This Episode: - How wheels, power grids, and zero new square footage 10×’d Optos’ output - The brilliance of Kaizen Time: 2 hours a week = millions in productivity gains - Why studying both failures and successes unlocks faster growth - What McDonald’s, Disney, and lipstick factories can teach eye care practices Connect with Sarah: LinkedIn: ( https://www.linkedin.com/in/sarah-jardine-70b51212/ )" ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 The Chris Wolfe Podcast: Exploring ERG Technology in Eye Care 57:12
57:12 Play Later Play Later Lists Like Liked57:12
Play Later Play Later Lists Like LikedThis conversation explores the integration of ERG technology in eye care practices, the role of telehealth in providing comprehensive care, and the challenges faced by practitioners in remote locations. The discussion highlights the importance of data-driven decisions in implementing new technologies and the need for innovative business models to ensure quality patient care. The speakers share insights on their experiences with ERG technology, telehealth, and the evolving landscape of ocular disease management. In this conversation, Dr. Chris and Dr. Bradley Grant discuss the integration of clinical data and technology into patient care, focusing on diabetic retinopathy and the importance of automatic protocols. They explore how to influence patient compliance through metrics, optimize clinic workflow with testing protocols, and empower staff to enhance patient care. The discussion emphasizes the need for practices to adapt technology to their unique workflows and the significance of involving staff in the process. Check out the Practical Implementation of ERG in a Comprehensive Practice course here: https://www.practiceperformancepartners.com/courses/ERG --------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth…
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EyeCode Media
1 The Chris Wolfe Podcast: Clinical Roundtable: Rethinking Punctal Occlusion in Modern Dry Eye Care 48:35
48:35 Play Later Play Later Lists Like Liked48:35
Play Later Play Later Lists Like LikedIn this thought-provoking clinical roundtable, Dr. Chris Wolfe is joined by Dr. Shane Kannarr and Dr. Aaron Werner to unpack the real-world implications of Lacrifill, a novel hyaluronic acid-based punctal occlusion device that’s changing the conversation around dry eye management. What starts as a lighthearted discussion about plumbing and practice life quickly turns into a deep dive into how Lacrifill may reshape our protocols, especially in a landscape where traditional plugs have fallen out of favor. From staining outcomes and HA elution to procedural technique and patient selection strategies, this episode is packed with critical thinking, clinical transparency, and honest questions. Topics Covered: How Lacrifill differs from traditional punctal plugs Why inflammation changed the game—and may be causing underuse of occlusion The value of fluorescein and lissamine staining, lid wiper epitheliopathy, and neurotrophic keratopathy Real-world feedback: injection technique, cannula size, managing patient discomfort Strategic use in seasonal dry eye, post-cataract care, and diagnostic dry eye pathways How to build consistent, team-based dry eye protocols that evolve with innovation Whether you’re just beginning to explore dry eye treatment or looking to refine your advanced protocol, this episode provides a candid, collaborative look at how Lacrifill might become more than just the “new plug”—and instead, a pillar in your dry eye strategy. Plus: Tips for integrating procedures more confidently and systematizing care so your entire team delivers better outcomes. Resources: Lacrifill clinical trial and product data ( https://lacrifill.com/clinical-trial-and-product-data/ ) Disposable Blunt Tip Dispensing Needle ( https://a.co/d/63bXrPS ) --------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth…
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EyeCode Media
"This month on Book Nerds, your favorite doctor-entrepreneurs—Dr. Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner—are joined by Daniel Palmer, certified StoryBrand guide and marketing strategist, to dive deep into Donald Miller’s StoryBrand 2.0. What happens when doctors stop trying to be the hero and instead become the guide? The answer might just transform your entire practice. In This Episode: • What it really means to make your patient the hero • The seven parts of the StoryBrand framework and how to apply them in optometry • Why clarity beats complexity—and how jargon drives patients away • How to craft simple, 3-step plans that increase patient engagement • Why most practices “OD-splain” (yep, it’s a thing) and how to fix it • Using empathy and storytelling to drive better treatment acceptance • How to reframe your team communication and leadership using the same framework • BONUS: How Aaron tested the framework during story time at the bar Whether you’re explaining glaucoma drops, pitching dry eye treatments, or training your staff, this episode will show you how storytelling creates buy-in, boosts revenue, and builds lasting relationships. And yes, you’ll never watch a movie—or give a treatment recommendation—the same way again. Tools Mentioned: • StoryBrand One-Liner Formula • Donald Miller’s Business Made Simple AI Tool • The “8 Second Rule” to close the sale" ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 The Chris Wolfe Podcast: Setting the Stage for VSE 2025 – Unlocking the Potential in Your Existing Patient Base 12:54
12:54 Play Later Play Later Lists Like Liked12:54
Play Later Play Later Lists Like LikedIn this episode, Chris sets the stage for an upcoming panel discussion at the Vision Source Exchange, focusing on maximizing the potential within existing patient bases. He encourages listeners to reflect on their practices, particularly regarding contact lens fitting metrics, patient engagement, and loyalty. The conversation emphasizes the importance of understanding patient needs, addressing barriers to contact lens fitting, and fostering family engagement in eye care. Chris highlights the significance of data-driven insights and intentional communication to enhance practice growth and patient retention. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth…
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EyeCode Media
1 AWP: A Vision for Vision with Prof John Nolan 35:00
35:00 Play Later Play Later Lists Like Liked35:00
Play Later Play Later Lists Like Liked"In this enlightening mini-episode, Aaron catches up with Professor John Nolan, a global leader in ocular nutrition research, for a compelling conversation on John's ""Vision For Vision"" philosopathy that spans the full human lifecycle—from early fetal development to peak athletic performance and aging brain health. Prof. Nolan shares a powerful perspective on the vital role of carotenoids and omega-3s in supporting not just vision, but cognitive development, maternal health, and long-term neuroprotection. He explains how science is evolving beyond just disease prevention, moving toward optimizing health at every stage of life. What we discuss: • Why expecting mothers become depleted of carotenoids—and why it matters • How nutrition impacts early brain and retina development • The future of vision care: From AMD to athletes and military performance • Why the concept of “cradle to the dance floor” is the new frontier of ocular and brain health • A preview of the groundbreaking research to be presented at the Bond Conference (July 2025, Boston) Don’t Miss! If you’re attending the Vision Source Exchange (www.vstheexchange.com), mark your calendar for Prof. Nolan’s keynote sessions—this is one of the most forward-thinking voices in ocular science today. " ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 AWP: “From Scrubs to Style: Eyewear, Fashion, and Practice Strategy with Mikki Collins” 56:48
56:48 Play Later Play Later Lists Like Liked56:48
Play Later Play Later Lists Like Liked"In this episode of the Aaron Werner Podcast on iCode Media, Aaron sits down with the dynamic and multifaceted Mikki Collins—a former surgical tech turned optical fashionista, ABO speaker, and industry insider. From the OR to the runway, Mikki shares her unique journey and dives into the evolving intersection of optical retail, fashion, patient experience, and practice growth. What You’ll Learn: • Mikki’s journey from ophthalmology surgical tech to optical fashion leader • Why opticians should know the story behind the frame—and how to tell it • What bespoke acetate is and why it matters in premium eyewear (yes, even Kate Spade!) • The real role of frame reps—and how to partner better with them • How AI tools like ChatGPT can help forecast trends and understand local demographics • Using social media trends and retail experiences (TJ Maxx vs. Gucci!) to design your optical • How to elevate your team’s communication, styling, and selling confidence • Why “practice, not roleplay” can transform staff training • Tips for masterclass binge-watching that actually helps your clinic • Why it’s okay to say “we’re not for everyone”—and how to lean into your brand identity Resources & Shoutouts: • Optical Women’s Association (OWA) • MasterClass picks: Salman Rushdie, Jocko Willink, Daniel Pink • To Sell Is Human by Daniel Pink • Extreme Ownership by Jocko Willink • Building a StoryBrand by Donald Miller • Vision Source ( https://visionsource.com ) FrameDream Program • HubSpot Academy (https://academy.hubspot.com/) – Free sales & marketing courses • Coursera ( https://www.coursera.org ) – Retail & psychology courses Whether you’re an OD, optician, or part of the optical care team, this episode is packed with practical tips and inspiring insights on how to build a smarter, more stylish, and more strategic optical. Contact Mikki Collins: Mikki.Collins@safilo.com" ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 The Chris Wolfe Podcast: The Patient Is Not the Villain: Old Media, New Media, and the Case for Plain Talk 18:07
18:07 Play Later Play Later Lists Like Liked18:07
Play Later Play Later Lists Like LikedIn this episode, Chris discusses the significance of scripting in patient communication and the evolving narrative of the doctor-patient relationship. He reflects on a media training session that highlighted the outdated view of patients as villains and emphasizes the need for authenticity in healthcare interactions. Chris contrasts old media practices with new media expectations, advocating for genuine conversations that prioritize patient needs and experiences. He encourages healthcare professionals to foster deeper connections with patients through open dialogue and to move away from scripted narratives that dehumanize the interaction. https://beverlyhillspublishing.com/how-conventional-media-differs-from-new-media/ ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth…
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EyeCode Media
1 AWP: Evidence-Based Optometry: Behind the Scenes of AOA’s Clinical Practice Guidelines 56:19
56:19 Play Later Play Later Lists Like Liked56:19
Play Later Play Later Lists Like LikedIn this episode of the Aaron Werner Podcast, Dr. Aaron Werner is joined by Dr. Carl Urbanski and Dr. Andy Morgenstern—two key leaders behind the AOA’s Evidence-Based Optometry Committee. Together, they pull back the curtain on the Clinical Practice Guidelines (CPGs) that shape how optometrists diagnose and manage disease. What You’ll Learn: • What the AOA Clinical Practice Guidelines really are—and why they matter • The 14-step, evidence-first process behind each guideline • How to use CPGs in real-world clinical settings to improve patient care • Why prevalence data should change how you see your schedule • The difference between “great pickups” and just doing your job well • Why CPGs are NOT influenced by industry or billing priorities—only evidence • How students, staff, and even patients can benefit from engaging with guidelines To access the AOA Clinical Practice Guidelines (Free Access) CLICK HERE (https://www.aoa.org/practice/clinical-guidelines/clinical-practice-guidelines?sso=y) Whether you’re in private practice, academia, or a hospital system, this episode is packed with insights on how to be a better doctor, not just a busier one. Share with your team or students—this episode is a must-listen for anyone who wants to elevate care through clinical clarity. ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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EyeCode Media
1 The Chris Wolfe Podcast:From Belief to Behavior: What IPL Data Tells Us About Dry Eye Management 13:07
13:07 Play Later Play Later Lists Like Liked13:07
Play Later Play Later Lists Like LikedIn this episode of the Chris Wolfe Podcast, the discussion centers around the significant gap between beliefs and actual practices in optometry, particularly in managing dry eye disease. Chris Wolfe emphasizes the importance of structured evaluations and the integration of technologies like IPL to improve patient care. Through data from a workshop with vision source doctors, he highlights the need for practices to align their actions with their beliefs to enhance treatment outcomes and patient satisfaction. The episode concludes with a call to action for practitioners to build effective systems that prioritize comprehensive care for dry eye disease. https://www.practiceperformancepartners.com/bundles/comprehensive-optometry-simplified ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth…
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EyeCode Media
1 AWP: From Hero to Guide: Rethinking AMD Care and the Power of ForseeHome Monitoring 19:30
19:30 Play Later Play Later Lists Like Liked19:30
Play Later Play Later Lists Like LikedIn this solo episode, Dr. Aaron Werner reflects on a powerful conversation between Dr. Chris Wolfe and Dr. Amanda Legge about at-home AMD monitoring with the ForeseeHome device. He shares a personal story about a missed opportunity in managing a patient’s dry AMD, and how that shaped his view on care and responsibility. Key topics include: - The shift from being the hero to becoming the guide in patient care - Why ForeseeHome’s use of Vernier (hyper)acuity is a game-changer - The importance of building clear, consistent protocols for AMD, dry eye, glaucoma, and other chronic conditions - Why your entire care team should understand the “why” behind every process A must-listen if you’re serious about elevating patient care and building processes that actually work. Links in the show notes: - Wolfe & Legge AMD discussion (https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000700551281) - ForeseeHome info ( http://notalvision.info/ECM ) - Comprehensive Optometry Simplified course ( https://www.practiceperformancepartners.com/bundles/comprehensive-optometry-simplified ) from eyeCode Education Use the code 'EYECODEMEDIA22' for 10% off at check out questions@eyecode-education.com ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision…
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