Humans Remember Stories, NOT Spreadsheets ft Daniel Incandela | Hard Corps Marketing Show | Ep 430

The Hard Corps Marketing Show

Are We Forgetting the Humans in B2B Marketing?

In this episode of The Hard Corps Marketing Show, I sat down with Daniel Incandela, Consultant, Advisor, and Fractional Marketing Officer for several fast-growing companies. With a background in anthropology and a career built on the power of storytelling, Daniel offers a refreshing take on branding, creativity, and human connection in B2B marketing.

Daniel challenges the obsession with performance metrics and argues that B2B brands must return to what truly moves people: stories, emotion, and authenticity. From crafting messaging frameworks to using AI to amplify impact, he shares how marketers can stay ahead without losing their humanity.

In this episode, we cover:

• Why B2B marketers need to take branding seriously and break the “brand doesn’t matter” myth
• The messaging house framework Daniel uses to align teams and anchor a brand’s narrative
• How B2C creativity can inspire B2B marketing strategies
• The danger of relying too heavily on sterile metrics like MQLs and SQLs
• How thoughtful gift-giving and storytelling build better customer relationships

If you’re looking to build a brand that’s not just data-driven but human-centered, this episode is packed with ideas to elevate your strategy and inspire your team.

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Connect with Daniel:

• LinkedIn: https://www.linkedin.com/in/danielincandela/
• Company Website: https://danielincandela.com/
• Substack: https://danielincandela.substack.com/
• Instagram: https://www.instagram.com/danielincandela/

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• YouTube: https://youtu.be/jmPFcGevnH0

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