Why Marketing Is Not Sales’ Butler ft Kyle Chumas | Hard Corps Marketing Show | Ep 395

The Hard Corps Marketing Show

How can strategic marketing partnerships and long-term planning drive sustainable business growth?

In this episode of The Hard Corps Marketing Show, I sat down with marketing strategist and consultant Kyle Chumas, who brings over 15 years of experience to the conversation. We dive deep into the vital role marketing plays as a strategic partner in business success—not just a tool for driving sales.

Kyle emphasizes the importance of long-term investment over short-term gains, cross-team alignment to meet business goals, and the value of market research in crafting effective strategies. We also discuss how AI is transforming marketing and the need to adapt strategies to better understand and engage your target audience.

In this episode, we cover:

• Why marketing should be viewed as a key business partner, not just a sales function
• The role of market research and long-term strategy in business growth
• How AI and data can help marketers connect with their audience more effectively
• The power of patience, planning, and continuous learning for sustained success

If you're looking to elevate your marketing strategy and create lasting business impact, this episode is packed with insights you won’t want to miss!

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Connect with Kyle:

• LinkedIn: https://www.linkedin.com/in/kylechumas/

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
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• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

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