Your Head of Demand Gen Should Be FIRED! ft Anthony Enrico | Hard Corps Marketing Show | Ep 411

The Hard Corps Marketing Show

How can you prepare your startup for success before hiring a Head of Demand Generation?

In this episode, I sat down with Anthony Enrico, Founder and CEO of Lean Scale, to discuss the crucial steps that startups and scale-ups must take before hiring a Head or VP of Demand Generation. Anthony shares his expertise on why many companies make the mistake of rushing into this decision without the right foundation, often leading to failure.

Anthony explains that before bringing on a Demand Gen leader, companies need to establish a proven sales process, which ensures alignment between sales and marketing efforts. Strong product positioning is also key, as it helps the company communicate its value effectively. Additionally, building robust content operations, understanding your ideal customer profile (ICP) and personas, and having a well-structured tech stack are all essential for creating the right environment for demand generation to thrive.

In this episode, we cover:

• Why laying the groundwork before hiring a Demand Gen leader is crucial for success
• How establishing a sales process and developing clear product positioning set the foundation for growth
• Why understanding your ICP and building solid content operations ensures scalable success
• Anthony’s advice on the importance of consistent, quality efforts and relationship-building for long-term growth

If you’re looking to effectively scale your business, this episode is packed with actionable insights that you won’t want to miss!

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Connect with Anthony:

• LinkedIn: https://www.linkedin.com/in/anthonyenrico/
• LeanScale: https://leanscale.team/
• YouTube Channel: https://www.youtube.com/@LeanScale

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• Youtube: https://youtu.be/UFT1g5RxFLY

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