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EP - 107 - Why Are We so Afraid of Aging?
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Why are we so afraid of aging—and who profits from that fear?
In this episode, I'm diving head first into the cultural, historical, and psychological roots of the anti-aging obsession, from ancient Egyptian wrinkle creams to TikTok’s SPF-shaming comment culture. We’ll unpack how aging became a moral issue, especially for women, and how skin tone, class, and race have long been entangled in beauty standards.
Get ready to confront the billion-dollar industry built on our fear of looking human.
Are we really aging wrong—or is the system rigged?
Let's Get Into It.
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Sources & References:
Susan Sontag, The Double Standard of Aging (1972)
Dr. Tressie McMillan Cottom, Thick: And Other Essays
Susan Stewart, Painted Faces: A Colourful History of Cosmetics
Lisa Eldridge, Face Paint: The Story of Makeup
Sally Pointer, The Artifice of Beauty: A History and Practical Guide to Perfumes and Cosmetics
Ann Rosalie David, Handbook to Life in Ancient Egypt
American Psychological Association – Research on gerascophobia
Teen Vogue, “How Our Obsession With Skin Care Made Aging Feel Like a Moral Failure” by Arabelle Sicardi (2024)
The New York Times, The Ageless Generation (2022)
The Cut, The Cult of Youth Is Getting Old (2023)
Statista (2023): Anti-aging skincare market data
Allure Magazine, The Age of Anti-Aging is Over (2017)
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