Maximizing Your Market Absorption with Axel Monsaingeon

The Very Real Estate Effect Investing in Quebec

What if your biggest rental risk wasn’t vacancy—but poor planning?

In this episode, I break down what’s really going on in today’s rental market and why absorption has become one of the most misunderstood challenges in real estate. I share lessons from the field, explain why there’s no housing crisis—but an affordability crisis—and what that means for your next project. From luxury vacancies to tenant incentives, the game has changed, and you need to be ready.

We dive into how to run a strategic location analysis, why rental demand has to be ultra-specific, and how your unit mix and amenities impact lease-up speed. I also unpack common mistakes in pro forma planning, how CMHC can hold back your loan, and why getting real data—not just listings—makes all the difference.

Tune in to learn how developers and investors can stay ahead by understanding absorption, adjusting to real demand, and using flexibility as an edge in today’s shifting market.

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Connect with Axel Monsaingeon:

Linkedin - https://www.linkedin.com/in/axel-monsaingeon-42577b28/

Website - https://www.realestateeffect.ca/

Facebook - https://www.facebook.com/realestateeffect/

Instagram - https://www.instagram.com/veryrealestateeffect/

Youtube - https://www.youtube.com/channel/UCc8EYrmO1aVvVIgwT7AfNFw

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Do you have any questions about your real estate journey?

Whether you're curious about navigating the complexities of development projects, dealing with financial challenges, or anything in between, I’m here to delve into the topics that matter most to you.

I invite you to submit your questions by visiting our website at https://www.realestateeffect.ca/ and clicking on the 'Send Voicemail' widget on the right side.

Your inquiries will help shape our upcoming episodes, ensuring we cover the real estate issues you're most interested in.