It's A 10 And Then Some - Building An Enterprise With Carolyn Aronson

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Sponsored by It's a 10 Enterprises and Carolyn Aronson

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Interview with Carolyn Aronson:

Carolyn Aronson is a successful entrepreneur, philanthropist and the founder and CEO of It’s A 10 Haircare, one of the only female-owned professional hair care brands in the world. She announced full ownership of It’s A 10 Haircare in 2017 and bought out her partner. In addition, as of November 2020, Carolyn announced the launch of Be A 10 Cosmetics, where she is also the Founder, CEO and owner of the brand. And in 2023, was announced as a co-founder of new men’s at-home hair color line, Rewind It 10 alongside her husband, Jeff Aronson and rapper, Fat Joe.

A self-made entrepreneur, Aronson began her career with 20+ years as a hair stylist and salon owner and continues to hold licenses in multiple states. It’s A 10 Haircare was born out of her frustration with brands that produced dozens of products with single benefits and hard-to-follow claims. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. She began with a star product, Miracle Leave-In, and the line quickly rose to fame through pro hair stylists, who shared the cult-favorite product with their clients. Since then, over 10 million bottles of the Miracle Leave-In are sold annually.

Now a successful, global hair product company with a passionate celebrity and consumer following, It’s A 10 Haircare products are sold in more than 25,000 professional independent salons and 15,000 professional salon chains like Sally Beauty, Ulta, Cosmoprof, SalonCentric, Regis and more. Furthermore, the brand also announced their launch into the extensions-space, by unveiling their line called, EX10SIONS by Carolyn. Carolyn plans to replicate the same booming success in the makeup industry with Be A 10 Cosmetics, as the brand is answering their customers’ needs - the ability to achieve a flawless makeup look in 10 minutes or less. Currently, Carolyn is bringing It’s a 10 global, expanding the brand into 100+ countries, including major markets from the UK to India. Some international retailers include Harrod’s in the United Kingdom, and Chatters in Canada. In addition to her role as CEO and founder, Carolyn has been the face of her brand, appearing on QVC UK.

With the global success of her brand, Carolyn was committed to expanding her influence in the dynamic world of haircare. After being approached by several brands over the years, she acquired Nisim® in December 2023, thanks to her belief in their science-backed formulations, which she is rebranding to Arise by the end of 2025.

In January 2025, Carolyn launched Cloud Haircare – a high-performing, affordable, vegan & clean haircare line – at CloudHaircare.com, CVS stores nationwide, and CVS.com. In Q1, the brand will expand to Walmart stores and Walmart.com. With Cloud Haircare, Aronson is expanding her portfolio into the mass retail space, aiming to lead the category with innovative products at accessible prices.

Carolyn has a fierce passion to create and provide value to the community, so every brand, formula and product she oversees needs to be a 10 out of 10. It’s a 10 Enterprises, a collection of top-quality brands that extend past beauty and cosmetics to unprecedented new heights. This diverse portfolio will maintain Carolyn’s commitment to unparalleled excellence, community involvement and value to consumers. With countless interviews with top-tier publications focusing on business as well as beauty, such as Entrepreneur, Fast Company, Ad Age, Forbes, Business Insider, TODAY, People, CNBC and many more, as well as huge speaking engagements on a local and national scale, she is truly a force to be reckoned with. Carolyn has also appeared on inspiring podcasts with national reach, including the Kara Goldin Show, Entreprenista Podcast, Women in Marketing Podcast, Glambition Radio, and many more.

Carolyn’s brand has helped women and men across the globe look and feel their best, while also allowing Carolyn to pursue her key priorities: Making the world a better place, raising a successful family and creating a culture that embraces diversity.

Links:

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Credits: Volume Up is a Tease Media production. This episode was produced by Monica Hickey and Madeline Hickey. James Arbaje is our editor and audio engineer. Thank you to our creative team for putting together the graphics for this episode.

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