Scaling Enablement with Alexander Bedford | Interview

The State of Sales Enablement

In this episode of The State of Sales Enablement, Felix Krueger, your host, welcomes Alex Bedford, a seasoned enablement leader with extensive experience in scaling enablement functions globally. From managing regional enablement teams to leading global initiatives, Alex shares his unique insights on scaling impact, navigating organizational politics, and thriving as a team of one in a startup environment.

Here’s what Felix and Alex discussed:

• Scaling enablement globally: How Alex approached scaling enablement across regions while balancing global consistency and local needs.
• Building trusted enablement teams: The importance of hiring leaders who can engage senior stakeholders and deliver tangible results.
• Overcoming regional challenges: Strategies for managing local resistance and aligning regional enablement with global goals.
• Transitioning from a large enterprise to a startup: How Alex adapted to being a team of one and leveraged agility to drive faster impact.
• Leveraging AI for enablement: Practical ways AI can help scale enablement efforts, including virtual role-playing with AI avatars and account planning automation.
• Finding your champion: Alex’s top tip for enablers—why finding and partnering with a senior champion is crucial for scaling your impact.

Tune in to hear Alex’s invaluable lessons on leadership, scaling enablement, and adapting to change in dynamic organizations.

Connect with Alex Bedford:

• LinkedIn: Alex Bedford

Connect with Felix Krueger:

• LinkedIn: Felix Krueger

Mentioned in this episode:

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