Troubleshooting Enablement with Felix Krueger | Interview

The State of Sales Enablement

In this episode of Troubleshooting Enablement, Devon McDermott sits down with Felix Krueger—former consultant, startup founder, and longtime enabler—to explore what it really takes to go from in-house to independent.

From his early days in enterprise enablement to building and selling his own company, Felix has worn nearly every hat in go-to-market. Today, he’s back in-house at CarSales while continuing to advise enablers looking to branch out on their own.

If you’ve ever considered becoming a consultant, questioned how to package your skills, or wondered how to find clients without selling your soul… this episode is for you.

Here’s what we cover:

✅ Where to start – Why defining your niche, auditing your past wins, and leveraging your network are non-negotiables.

✅ What to offer – The three consulting models enablers should consider: diagnostic projects, structured implementations, and retainers.

✅ Who to sell to – Why CROs and founders are more likely buyers than enablement leads (and how to navigate both worlds).

✅ How to set your rate – Why you should charge more than you think—and how to scope and price engagements to avoid burnout.

✅ What to avoid – Common mistakes new consultants make—from getting lost in branding to underestimating the power of execution.

Whether you're enablement-curious, actively exploring your next move, or simply want to better understand what makes a successful consultant tick, this episode is packed with practical insight.

🎙️ Episode Links

Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/

Connect with Devon McDermott on LinkedIn: https://www.linkedin.com/in/devonmcdermott/

📩 Got a question for the show? Email us at: [email protected]

Mentioned in this episode:

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