193. Fighting A Bear In The Cave with Eddie Sand

FINE is a 4-Letter Word

If the self-help industry was actually effective, the world would be full of people in perfect health with boundless wealth, always succeeding at everything they set out to do. They'd have perfect relationships, be surrounded by nothing but love and harmony, and know the definition of paradise!

The first time things seem a little off, you'd just buy one book, read it, and voila! You'd never need another book because the stars would align like some freaking celestial rapture put at your service personally. Alas, that's not the case.

Eddie Sand started reading one of those books. Rather than solve his problem instantly, it put him in such a tailspin that he ended up spending five months going through hell. Even his wife couldn't say much that would help him along or make him want to get out of bed.

Raised by his grandparents, lack showed him how different people had different things in their lives, which made him want to become better. And contributed to what’s become one of his biggest values - being genuine.

After several failed attempts to join the Army, he enlisted in the Marines because he noticed a Marine recruiter at his high school who seemed to have a bunch of girls crushing on him. What guy doesn’t want that? I *may* have had a thing for a few Marines myself 😊 So he served four years honorably, then got out because... he met a girl, now his wife and the mother of his daughters. So far so good, yes?

Well, he went out to find a job. What he found - a job selling cologne and perfume in the streets of Newark, New Jersey - made him yearn to go back to the Marine training where recruits are required to stand in containers full of tear gas without masks. One thing led to another, and he found a career in sales. Then he discovered his religious faith. But the initial draw was how the preacher issued a call to action to become better as a person - in a way, another form of sales.

Eddie found his niche, and everything seemed fine - but Fine Is a 4-Letter Word. A client gave him a book to read about Ego, and it tore him up. He found himself, as he describes it, in a cave he had to struggle through - a journey that took five months and that he's about to share with you.

In a moment, when you hear from Eddie, you'll discover the key piece of self-growth that a lot of personal development training misses. As part of the process, Eddie tried to feel multiple negative emotions all at once. Then it all sort of went away. You'll find out what happened and why.

Right now, Eddie is leading a group to teach people how to better approach their sales conversations. And working on how to share his struggles as a means for helping other men know they’re not alone. What does this mean? You're about to find out.

Eddie’s hype song is "Thunderstruck" by AC/DC.

Resources:

• Eddie Sand’s website: https://stan.store/EddieSand
• LinkedIn: https://www.linkedin.com/in/eddievsand/

Invitation from Lori:

This episode is sponsored by Zen Rabbit.

Smart business leaders know trust is the foundation of every great workplace. And in today’s hybrid and fast-moving work culture, trust isn’t built in quarterly town halls or the occasional Slack message. It’s built through consistent, clear, and HUMAN communication.

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But let's be real. Leaders who are serious about building real trust are finding better ways to strengthen culture, create connection, and foster community.

That's where I come in. Forward thinking companies are hiring me to produce internal podcasts. To bring leadership and employees together through authentic stories, real conversations, and meaningful connections. Think of it as your old-school printed company newsletter - reinvented for the modern workforce. I KNOW, what a cool idea, right?!

If you run, work for, or know of a company that wants to upgrade communication, facilitate connections, build community, and maintain culture, let's chat. Message me at Lori@ZenRabbit dot com.

Because when people feel heard, they engage.

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And when they perform, the business succeeds beyond projections.

But before you and I have that conversation about your organization, let’s speak with Eddie. He has a nice big cup of coffee in what is that, an Iron Man or Captain American mug? I can’t quite tell.