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Niche, Please! Finding Your Happy Place in Business
Manage episode 472631505 series 2925130
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Intro:
Let’s dive into the world of niching, but hold onto your hats because we’re flipping the script!
I’m Heather Masters, and today we’re unravelling why you might be feeling all tangled up about finding your niche. By the end of this chat, you’ll have a clearer vision of who you want to work with, what you actually want to do, and how to turn your passion into something that lights you up like a disco ball at a dance party!
We’ll explore the pitfalls of shiny object syndrome and how spreading ourselves too thin can leave us feeling like a jack-of-all-trades but master of none. So, if you’re ready to stop chasing rabbits and find your sweet spot, stick around because the journey to niching down could be just the ticket to making your dreams come true!
The Details:
Ever felt like you’re trying to juggle flaming torches while riding a unicycle?
That’s the entrepreneurial life for many of us! In the latest episode of Choosing Happy,
Heather Masters unpacks the often-overlooked topic of niching with a refreshing twist. Instead of the usual dry, tactical discussions, she brings her own vibrant experiences to the table, making the conversation lively and relatable.
Heather dives into the nitty-gritty of why we resist niching and the common pitfalls that lead to overwhelm.
Her approach is all about commitment and clarity—she emphasises that by choosing a specific niche, we can channel our energy into creating meaningful connections and impactful work.
Plus, she lets us in on her journey of realising that her diverse skills can actually complement her niche rather than distract from it. It’s a lightbulb moment that many entrepreneurs need!
So if you’re ready to stop the juggling act and start making real progress, this episode is packed with insights that will inspire you to embrace your niche and thrive in your business. Trust us, this is one episode you won’t want to miss!
Chapters:
Chapters:
- 00:05 - Exploring Niching in a New Light
- 01:09 - Exploring Niching: A New Perspective
- 09:00 - The Importance of Niching Down in Your Career
- 13:34 - Choosing Your Niche in the Tech Industry
- 21:40 - Finding Your Niche and Passion
- 24:14 - Choosing Your Niche and Building Your Brand
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Podcast Details and Links
Heather Masters
Copyright 2025 Heather Masters
If you are enjoying the podcast and would like to donate you can do so here: (Thank you in advance)
Links referenced in this episode:
Drop me an email if you would like to explore bespoke mindset and happiness coaching.
You can find the GIFT download- 'Spiritual Founders Quick Start Kit' for this episode at:- https://www.choosinghappy.co.uk/offers/cgCBzmBV
Spiritual/Conscious Business Boost Session:
https://www.takingyourbusinessonline.com/spiritual-launch-boost
What you can do now...
Join the new community at www.choosinghappy.co.uk/community
If you are an awake entrepreneur navigating the chaos then
sign up for my Awakened Entrepreneurs Free Video Series. https://www.takingyourbusinessonline.com/the-awakened-entrepreneur
You can buy me a coffee here: www.buymeacoffee.com/heatherv
Copyright 2025 Heather Masters
If you are enjoying the podcast and would like to donate you
can do so here: (Thank you in advance)
Support this Podcast (https://www.choosinghappypodcast.com/support)
Mentioned in this episode:
Spiritual Boost Details
Spiritual Launch Boost—Ignite Your Online Business in One Session... Unlock Your Conscious Empire with Heather V Masters—Conscious Business Growth Architect A Deep-focus 75 minute, one-on-one with me to map out your Online Business —using intuitive and alchemical coaching, we’ll nail your niche, outline your transformational service, and sketch a funnel that flows like magic. Your online business—courses, workshops, retreats, joy—starts here. SCHEDULE YOUR CONSCIOUS BUSINESS BREAKTHROUGH NOW!
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