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#10: Defining & Documenting Your Dream Customers - The B2B Playbook
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Things should be sounding crispy this week!
At least to us anyway! Kev’s been able to kick a nagging ear infection and George has a new microphone and headphone setup for recording. George is even adding a digital gripes segment!
We’re continuing the journey of getting the basics right for your B2B SME. This week look at how to define and document your dream customers.
It’s a crucial step that is often rushed. We help you get to the level of detail you need to build a solid foundation quickly with a few practical tips on what to look for and how to get it.
It’s a fun episode where the information comes thick and fast. So be sure to join us!
Links to things discussed during the episode:
The 4 Hour Work Week - by Tim Ferriss
Dream Customer Avatar template available at theb2bplaybook.com
You can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.
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