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#160: Pipeline & revenue from 67 days of SEO - How we Ranked #1 with Sam Dunning (Pt.2)

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Manage episode 447093840 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we break down our live SEO experiment and show how we went from zero to ranking #1 on Google for a high-intent keyword – "demand generation course" – in just 67 days.

We're sharing the exact steps we took, from building a winning landing page to leveraging powerful backlinks. Special guest Sam Dunning, B2B SEO expert, walks us through the key elements that drove our success, offering actionable insights for marketers at all levels.

You'll discover how to optimize your SEO strategy for maximum revenue impact, how to outcompete big brands in search rankings, and why 'money keywords' are essential for driving high-quality traffic and leads.

Tune in and learn:

+ How we ranked #1 in just 67 days for a competitive SEO keyword

+ The exact process we used to build effective backlinks

+ Why optimizing your landing page is critical for SEO success

This episode is a must-watch for any B2B marketer looking to level up their SEO game and drive more revenue for their business.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 Introduction: The SEO Experiment

04:05 Ranking #1 in Just 67 Days

07:50 Beating Competitors with SEO

11:43 Building a High-Impact Landing Page

15:35 Why Money Keywords Matter for Demand Gen

20:00 Boosting SEO with Backlinks

24:10 Leveraging Internal and External Links

29:13 Optimizing Your Content for Search Engines

32:37 Using Media to Enhance Your SEO Strategy

36:12 Maximizing SEO for Sales Enablement

39:13 Why Consistent SEO Effort is Key to Success

41:24 Future SEO Strategies: Scaling for Growth

43:07 Conclusion: Key Takeaways and Final Thoughts

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E160 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #seo #b2bseo

  continue reading

200 episodes

Artwork
iconShare
 
Manage episode 447093840 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we break down our live SEO experiment and show how we went from zero to ranking #1 on Google for a high-intent keyword – "demand generation course" – in just 67 days.

We're sharing the exact steps we took, from building a winning landing page to leveraging powerful backlinks. Special guest Sam Dunning, B2B SEO expert, walks us through the key elements that drove our success, offering actionable insights for marketers at all levels.

You'll discover how to optimize your SEO strategy for maximum revenue impact, how to outcompete big brands in search rankings, and why 'money keywords' are essential for driving high-quality traffic and leads.

Tune in and learn:

+ How we ranked #1 in just 67 days for a competitive SEO keyword

+ The exact process we used to build effective backlinks

+ Why optimizing your landing page is critical for SEO success

This episode is a must-watch for any B2B marketer looking to level up their SEO game and drive more revenue for their business.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 Introduction: The SEO Experiment

04:05 Ranking #1 in Just 67 Days

07:50 Beating Competitors with SEO

11:43 Building a High-Impact Landing Page

15:35 Why Money Keywords Matter for Demand Gen

20:00 Boosting SEO with Backlinks

24:10 Leveraging Internal and External Links

29:13 Optimizing Your Content for Search Engines

32:37 Using Media to Enhance Your SEO Strategy

36:12 Maximizing SEO for Sales Enablement

39:13 Why Consistent SEO Effort is Key to Success

41:24 Future SEO Strategies: Scaling for Growth

43:07 Conclusion: Key Takeaways and Final Thoughts

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E160 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #seo #b2bseo

  continue reading

200 episodes

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