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#165: Outbound Sales Isn’t Dead—You’re Just Doing It Wrong: Lessons from Ryan Reisert

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Manage episode 453086712 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We’re thrilled to have Ryan Reisert on this episode of The B2B Playbook! Ryan is an outbound sales coach, go-to-market consultant, and author of "Outbound Sales, No Fluff." He shares the secrets behind Phone Ready Leads—a revolutionary system that increases connect rates while saving time.

In this episode, we explore Ryan's journey, the math behind sales success, and how to align sales and marketing for greater efficiency. Ryan also breaks down his famous “buckets” process for prioritizing leads and how to catalogue your market to maximize results.

Tune in and learn:

+ Why connect rates matter and how to improve them

+ The importance of shifting from lead gen to demand gen

+ How to align sales and marketing for long-term growth

This episode is a must-watch for B2B marketers and sales teams ready to level up their outbound game.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 Introduction: Solving the Connect Rate Problem

02:00 Ryan’s Journey into Sales and Marketing

04:50 The Birth of Phone Ready Leads

07:30 Understanding Sales as Math and Strategy

10:20 Building Effective Lead Scoring Systems

13:00 The Role of Technology in Outbound Success

15:40 Shifting from Lead Gen to Demand Gen

18:30 Navigating the Buyer’s Pyramid

21:20 Aligning Sales and Marketing for Better Results

24:00 The Power of Personalization in Outbound

26:40 Training Reps for Consultative Outbound

29:20 Cataloging the Market: Strategies for Success

32:00 Creating a Unified Funnel for Sales and Marketing

35:00 How to Build Trust Through Quality Conversations

38:00 Final Thoughts and Call to Action

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E165 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen #outbound

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing

  continue reading

195 episodes

Artwork
iconShare
 
Manage episode 453086712 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We’re thrilled to have Ryan Reisert on this episode of The B2B Playbook! Ryan is an outbound sales coach, go-to-market consultant, and author of "Outbound Sales, No Fluff." He shares the secrets behind Phone Ready Leads—a revolutionary system that increases connect rates while saving time.

In this episode, we explore Ryan's journey, the math behind sales success, and how to align sales and marketing for greater efficiency. Ryan also breaks down his famous “buckets” process for prioritizing leads and how to catalogue your market to maximize results.

Tune in and learn:

+ Why connect rates matter and how to improve them

+ The importance of shifting from lead gen to demand gen

+ How to align sales and marketing for long-term growth

This episode is a must-watch for B2B marketers and sales teams ready to level up their outbound game.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 Introduction: Solving the Connect Rate Problem

02:00 Ryan’s Journey into Sales and Marketing

04:50 The Birth of Phone Ready Leads

07:30 Understanding Sales as Math and Strategy

10:20 Building Effective Lead Scoring Systems

13:00 The Role of Technology in Outbound Success

15:40 Shifting from Lead Gen to Demand Gen

18:30 Navigating the Buyer’s Pyramid

21:20 Aligning Sales and Marketing for Better Results

24:00 The Power of Personalization in Outbound

26:40 Training Reps for Consultative Outbound

29:20 Cataloging the Market: Strategies for Success

32:00 Creating a Unified Funnel for Sales and Marketing

35:00 How to Build Trust Through Quality Conversations

38:00 Final Thoughts and Call to Action

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E165 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen #outbound

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing

  continue reading

195 episodes

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