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#170: Our Simple 3 Step Demand Generation Plan for 2025

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Manage episode 465826473 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The Simple 3-Step B2B Demand Generation Strategy for 2025

Want to contribute more to your company’s pipeline? This episode breaks down the exact 3-step strategy that turns demand generation from a buzzword into a revenue-driving machine.

Most B2B marketers struggle because they only focus on capturing demand. But if you’re only targeting in-market buyers (just 5% of your audience), you’re leaving 95% of potential revenue untapped.

In this episode, we share the 3 core steps of a winning B2B demand generation strategy for 2025 that not only captures demand but also creates and nurtures future buyers.

Tune in and learn:

+ The 95/5 rule and why your ads aren’t scaling

+ How to align your strategy with your best-fit customers

+ The easiest way to create and distribute demand-driving content

If you want higher-quality leads, better sales alignment, and scalable revenue growth, this episode is for you.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00:00 Introduction: The 3-Step Demand Generation Strategy for 2025

00:01:53 What is Demand Generation? Breaking it Down

00:04:51 The 95/5 Rule: Why Most Businesses Struggle to Scale

00:07:31 The 5 Stages of Awareness: Understanding Your Buyers

00:09:44 Why Future Buyers Are More Valuable Than In-Market Buyers

00:12:31 Real-Life Examples: Why Familiarity Wins in B2B

00:15:08 The Demand Generation Strategy for 2025: Key Objectives

00:18:13 Step 1: Be Ready – Identifying Your Ideal Customer

00:20:58 How to Conduct an 80/20 Analysis to Find Your Best Customers

00:23:56 Step 2: Be Helpful – Building Trust with Content

00:27:18 Creating a Content Repurposing System for Maximum Reach

00:29:53 Step 3: Be Seen – The Best Ways to Distribute Content

00:31:50 Paid vs Organic: How to Reach Your Niche Audience Efficiently

00:33:45 A Real-World Example: How We Run Our Demand Gen Strategy

00:36:04 Final Takeaways & Key Lessons for 2025

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S07 E170 - The B2B Playbook

#demandgeneration #demandgen

#b2bmarketing

  continue reading

195 episodes

Artwork
iconShare
 
Manage episode 465826473 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The Simple 3-Step B2B Demand Generation Strategy for 2025

Want to contribute more to your company’s pipeline? This episode breaks down the exact 3-step strategy that turns demand generation from a buzzword into a revenue-driving machine.

Most B2B marketers struggle because they only focus on capturing demand. But if you’re only targeting in-market buyers (just 5% of your audience), you’re leaving 95% of potential revenue untapped.

In this episode, we share the 3 core steps of a winning B2B demand generation strategy for 2025 that not only captures demand but also creates and nurtures future buyers.

Tune in and learn:

+ The 95/5 rule and why your ads aren’t scaling

+ How to align your strategy with your best-fit customers

+ The easiest way to create and distribute demand-driving content

If you want higher-quality leads, better sales alignment, and scalable revenue growth, this episode is for you.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00:00 Introduction: The 3-Step Demand Generation Strategy for 2025

00:01:53 What is Demand Generation? Breaking it Down

00:04:51 The 95/5 Rule: Why Most Businesses Struggle to Scale

00:07:31 The 5 Stages of Awareness: Understanding Your Buyers

00:09:44 Why Future Buyers Are More Valuable Than In-Market Buyers

00:12:31 Real-Life Examples: Why Familiarity Wins in B2B

00:15:08 The Demand Generation Strategy for 2025: Key Objectives

00:18:13 Step 1: Be Ready – Identifying Your Ideal Customer

00:20:58 How to Conduct an 80/20 Analysis to Find Your Best Customers

00:23:56 Step 2: Be Helpful – Building Trust with Content

00:27:18 Creating a Content Repurposing System for Maximum Reach

00:29:53 Step 3: Be Seen – The Best Ways to Distribute Content

00:31:50 Paid vs Organic: How to Reach Your Niche Audience Efficiently

00:33:45 A Real-World Example: How We Run Our Demand Gen Strategy

00:36:04 Final Takeaways & Key Lessons for 2025

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S07 E170 - The B2B Playbook

#demandgeneration #demandgen

#b2bmarketing

  continue reading

195 episodes

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