))
#178: Sales and Marketing Methodologies Alone Are Not Enough - You Need a Revenue Alignment System
Manage episode 475631677 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Sales Methodologies Are Killing Your Revenue Team
Most sales teams swear by Gap, Challenger, or Spin.
But these sales methodologies were never designed to align your go-to-market team.
In this episode, we sit down with Adem Manderovic — co-founder of Chief Revenue School and creator of Closed Circuit Selling — to break down why these systems are failing modern revenue teams.
We explore the commercial damage caused by Predictable Revenue, why CROs from sales backgrounds often lack the full commercial picture, and how Closed Circuit Selling provides a revenue alignment system that scales.
Tune in and learn:
+ Why Predictable Revenue broke marketing, sales, and CS alignment
+ How to engage 100% of your market — not just the 5% in-market
+ The new commercial architecture for efficient GTM teams
This episode is a must-watch for founders, marketers, and sales leaders who are sick of operating in silos and want a proven system to unify the go-to-market function.
-----------------------------------------------------
🧑🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses
SUBSCRIBE to our channel: / @theb2bplaybook
SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/
GET the latest CONTENT: https://theb2bplaybook.com/
-----------------------------------------------------
00:00 Predictable Revenue Broke B2B Alignment
02:00 Why Sales Methodologies Are Failing GTM Teams
04:00 The Commercial Damage of Old Sales Models
06:00 Sales & Marketing Misalignment: A Systemic Issue
08:00 Why Most CROs Don’t Understand True Revenue Oversight
10:00 What Actually Counts as a Sale?
12:00 How Commercial Career Progression Used to Work
14:00 Marketing Became a Lead Gen Machine
16:00 The 95/5 Rule: You’re Ignoring 95% of Buyers
18:00 A Better Way to Do Outbound (Roleplay)
20:00 Cataloging: A Buyer-Centric Sales Motion
22:00 Sales Enabling Real Marketing Again
24:00 How Predictable Revenue Changed the Metrics
26:00 Why CROs Have Never Seen Full GTM Alignment
28:00 Australia’s Advantage: Precision in Small Markets
30:00 Revenue Alignment Systems Are the Future
-----------------------------------------------------
👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bplaybook.com/demand-gen-course
S07 E178 - The B2B Playbook
#b2bsales #predictablerevenue #demandgeneration #demandgen
190 episodes
Share
