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#90: Pasha Irshad - A Deep Dive into Sales and Marketing Alignment: Unlocking the Power of Reporting in a CRM

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Manage episode 365767051 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We’ve talked about reporting a few times.

It all sounds easy until you get to building it for yourself.

And then you realise there’s a lot of practical gaps from the theory to the practical implementation!

Well that’s what we’re hoping to address in this episode!

Pasha Irshad joins us as another true expert, to take us through exactly how to set up and use reports to facilitate alignment between your marketing team and sales and leadership.

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

  continue reading

201 episodes

Artwork
iconShare
 
Manage episode 365767051 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We’ve talked about reporting a few times.

It all sounds easy until you get to building it for yourself.

And then you realise there’s a lot of practical gaps from the theory to the practical implementation!

Well that’s what we’re hoping to address in this episode!

Pasha Irshad joins us as another true expert, to take us through exactly how to set up and use reports to facilitate alignment between your marketing team and sales and leadership.

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

  continue reading

201 episodes

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