))
Liquor Lab’s Aaron Vaccaro Turned Cocktails into Community - Full Interview
Manage episode 500437205 series 2983840
Content provided by Bleav + Forrest Kelly and Forrest Kelly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bleav + Forrest Kelly and Forrest Kelly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Aaron Vaccaro, CEO of Liquor Lab Former Topgolf exec who helped grow it from 10 to 70+ locations and $1.1B in revenue. 🍸 What You’ll Hear:
Aaron’s journey from finance and venture capital to building experience-driven brands
The Topgolf transformation—how it evolved from a driving range to an entertainment empire
Why Liquor Lab is the “Topgolf of cocktails”—accessible, social, hands-on
Cocktail classes: 90 minutes, ~$70, 3 drinks, taught by professionals in Nashville and Louisville
Insight into cocktail formulas, mixology tips, and Aaron’s favorite: the Port Manhattan
How Liquor Lab is adapting to changing alcohol trends—like low ABV, NA options, and Gen Z habits
Why the focus isn’t on drinking—it’s about flavor, education, and connection
🔥 Quotables:
“You’re not just mixing cocktails. You’re mixing memories.”
“Most cocktails are riffs on six basic templates.”
“We want to break down barriers and make aspirational things accessible.”
🥂 Bonus:
Learn how Liquor Lab builds brand loyalty through experience
Hear how Aaron applies the same strategy he used at Topgolf to transform hospitality at scale
🎧 Learn more: LiquorLab.com Classes in Nashville, TN & Louisville, KY
Follow: @LiquorLab | @TheBestWinePod
240 episodes
Share
