GMH EU: Loyalty, Google Disruption & Alternative STR Revenue

Good Morning Hospitality

Sarah Nan DuPre and Leo Walton return after co-hosting the Short Stay Summit to unpack takeaways from the conference, including the energy of a one-day show, the value of hyperlocal hospitality, and the shift toward tech-enabled guest experiences.

They also explore Airbnb’s new loyalty program via HotelTonight and debate whether it adds value or dilutes brand identity. Plus, they break down how Google’s tour and activity push could disrupt OTAs, and why alternative revenue streams—like upselling experiences—might help operators offset tightening margins.

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Good Morning Hospitality is part of the Hospitality.FM Multi-Media Network and is a Hospitality.FM Original

The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content.

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