GMH EU: Summer Travel Trends, Airbnb Moves & the Rise of “Dupes”

Good Morning Hospitality

This week on GMH EU, Sarah Nan DuPre and Leo Walton break down the latest travel trend of “destination dupes,” as UK travelers look beyond the Mediterranean to lesser-known European gems like Albania and Montenegro.

They analyze the implications of this shift for short-term rental operators, particularly in emerging markets with less tourism infrastructure. Sarah and Leo also unpack Airbnb’s Q1 earnings and Booking.com’s continued gains in the STR sector, debating what Airbnb’s renewed hotel focus might mean for the platform's identity and growth strategy.

Plus, they explore the importance of professionalization in the STR industry in the face of major disruptions and discuss best practices for operators to stay resilient.

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