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The Top 8 Traits for Hiring the Ultimate Ground Marketer: And How to Incentivize Them | GMS
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What are the must-have qualities of an excellent ground marketer for your practice?
This episode pulls back the curtain on the secrets to building an unstoppable ground marketing team—one that doesn’t just spread the word, but truly connects with the people you want to serve.
Today we dive deep, cutting through the noise of traditional marketing to reveal why the right personalities matter more than experience. Learn how to identify individuals whose warmth, curiosity, and storytelling instincts can transform casual sidewalk encounters into loyal patients. We map out two smart structures for adding ground marketing muscle—either by hiring a dedicated coordinator or training existing staff to take on community outreach. You’ll get hands-on advice, from crafting an effective job description to structuring campaigns for consistent, measurable results. By the end, you’ll see how focused, people-powered ground marketing can yield game-changing patient growth—no flashy ad spend required.
What You'll Learn in This Episode:
- The key personality traits that make a ground marketer truly effective
- Why prior marketing experience isn’t a dealbreaker—and what to look for instead
- How to structure a ground marketing team, big or small, for maximum impact
- Strategies for recruiting and job descriptions designed to attract the right candidates
- Tips on training team members so they truly embody your brand’s voice
- A month-by-month targeting approach for ground marketing campaigns
- The real difference between ground marketing and digital ads for patient acquisition
- Mistakes to avoid when empowering your outreach team
Take the first step toward real, relationship-driven growth—tune in now for an inside look at building your practice’s ground marketing dream team!
Learn More About the Ground Marketing Course Here:
Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment
For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.
The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041
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