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This Week: Origins of Prepaid and Lessons from Former Tracfone CMO, Robert Dandrea
Manage episode 468174883 series 3296040
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Analysts Don Kellogg and Roger Entner are joined by Robert Dandrea, former CMO at
Tracfone, to discuss the origins of prepaid and the lessons learned that are
still relevant today.
00:27 Developing prepaid from scratch
04:16 Scaling prepaid into Walmart
05:20 Robert's sudden elevation to CMO
07:12 Early learnings from prepaid operations
09:03 Keeping churn in check
11:15 Straight Talk as a customer-focused brand
15:11 The customer experience still matters
16:08 Episode wrap-up
Tags:
telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don
Kellogg, Roger Entner, Robert Dandrea, Tracfone, FJ Pollak, ARPU, retail,
Walmart, SafeLink, churn, N-1, Apple, Straight Talk, Verizon, customer
experience
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