Behind the Scenes How I Achieved My Highest-Ever Revenue

Your Dream Business

In this episode of the Your Dream Business Podcast, I’m sharing how I hit my biggest revenue month ever in May! I talk about the strategies that made it happen—like using a high-conversion launch, really narrowing down my niche, and focusing all my efforts on one top-tier product. I also dive into the value of low-cost workshops, changing up how often I launch, and seeing every move as a test to get better results. This behind-the-scenes peek gives you practical tips and mindset shifts to boost your own business game. KEY TAKEAWAYS COVERED IN THE PODCAST

• Focus on One High-Quality Product: Narrowing your efforts down to one standout product can help you align all your strategies and make a bigger impact. Less is more when it comes to high-conversion results.

• Every Action Is a Test: Treating every launch, campaign, or strategy as an experiment can help you continuously improve and fine-tune your approach. It’s all about learning and adapting!

• Shift Your Launch Frequency: Changing up how often you launch, and experimenting with low-cost workshops or other creative strategies, can bring fresh energy and new opportunities to your business.

If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook

Transcript

Teresa: In May of this year, I have had my best ever revenue in my business, and in this episode today, I want to share with you the behind the scenes look at what I have been doing differently, how I have been showing up, and what has made that difference in my business. I'll be taking you through the launch strategy that is currently bringing me between 20 and 25% conversion, and that feels so much easier, as well as the three main things that I think have led to having one of the best revenues I've ever had in my business. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are [00:01:00] in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place.Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast with me, your host, Theresa Heath Waring. Before we get started, I just wanna say thank you for taking the time to hang out with me today to listen to this episode, and as always, and I ask this. I feel like I ask it a lot, but I probably don't. I would massively, massively appreciate it. If you would consider sharing this episode with someone who you think it would be useful to, if you would cons, consider sharing it on social media and tagging me in, or if you are feeling super generous heading over to wherever you are listening to this and write me a lovely five star review. I would [00:02:00] massively, massively appreciate that. Today I am going to be doing a behind the scenes style episode. Because a few weeks back I shared a post saying that may had been my most profitable month ever in business. For those of you who are new to the podcast, let me just briefly tell you, and in case you don't know, I have now been in business for 11 years and I started off having an agent. Well, I started off being a consultant for marketing because my whole background's in marketing, my degrees in marketing. Then I started to build an agency, and I say agency in the loosest sense of the terms, like I had team members and we did done for you stuff, but I certainly wasn't. What I deemed as an agency, and then I discovered the online world. This was all fairly quickly within the first year or two of having a business, and I transitioned my business from an agency to an online business and probably for the past. Eight, nine years I've been doing that solely. [00:03:00] So I got rid of the agency, got rid of any done for you work, and I love it. I absolutely love it. And in May, as I said, I actually made the most money in one month that I've ever made before. And what was super interesting was, well, one, I learned some lessons and I wanna talk about those lessons and give you some real practical insight as to what helped. But what was interesting is I didn't actually see it coming, so it wasn't like. I was trying to do it or was trying to, was having a particularly strong sales month in May. In fact, I don't think it really was a strong sales month. It just so happened that it was a really good month from a revenue point of view and money coming in. The other reason it's interesting is 'cause I tend to do these kind of KPI stuff after the month. So it wasn't until after the month that I then went, oh wow, that was pretty amazing. So, what I wanna share with you today is some of the things, some of the steps I took and some of the things have made the [00:04:00] biggest difference to me. Now, in the social media post, I shared the three reasons I thought I'd had my most successful month, and. They kind of fit into today's kind of conversation, but I'm just gonna briefly say what those three things were. The first one was niching, the second one was taking action, and the third one was viewing everything as a test. And what I want to do in this episode is take you behind what I mean of each of those things and what that actually looks like. So, one of the very first things I did was, I say one of the very first things I did, actually, this happened ages ago. This happened last year, where I really started to niche down and focus in on what I was doing basically, again. The years I've been in business, I went through a whole transition as to how I ended up getting here. If I'd stuck with the thing that I started doing, IE online business stuff, I would be way further on. But I am not disappointed. There's a part of me that's like, that's a [00:05:00] bummer. Like I'd really like it if I would be further on by now and feel sometimes like I should be being how long I've been doing this. But the truth was back eight ish years ago, I was focused on helping people with online businesses. In fact, I spoke an event for Lead Pages. I think it was probably like six, eight years ago. I can't remember the exact date. And I talked about how to do a webinar and how to do lead magnets and all of this really cool stuff. Now, if I just stuck with that and stuck with that niche, I would've been in a very different position. But I didn't, and I'm not annoyed or angry about that. It just isn't what happened. I went through and I've gone through a whole heath of things, of people pleasing. I wanted to offer services to everybody 'cause I knew I could help everybody because I have a degree in marketing. I've worked in marketing for now 20 something years, so I knew I could help lots of small businesses. I liked having lots of different people in my business, in my world, but it effectively meant that I had no niche whatsoever. Then I went down the route of mindset, [00:06:00] and again, I don't wanna go over this too much 'cause if you've been a. Listening to my episodes for a long time, you'll know that I got sober in 2023. And prior to that, that was when I went into the mindset world and I started to bring that in heavily into what I did as a business thinking I'm going to be a mindset coach. What I didn't realize at the time was I needed the mindset stuff to help me and where I was and how I was feeling about myself. And once I got sober and came out the worst of it, then. I suddenly was like, oh no, that's not what I'm meant to do as a business. And I finally moved back into what I will call my zone of genius. I can't remember what book that's from. Someone's gonna be shouting at me now. Is it. The Big Leap or the one thing, it's one of those two big books I think. But basically they talk about your zone of genius. And for me it really is online business. Like I research this stuff, I watch this stuff, I consult for big people. Like I, someone said to me that I should be marketing [00:07:00] myself as the secret behind the big launches, and I dunno how comfortable I am saying that, but I appreciate them saying it. So I niched further into the thing that I'm good at. So for me, it was launching, it was online business owners. So I had to go through a whole process of saying to people who are already in my world, and I still have some of these people in, and I love them and I don't want them to leave, but they're not online businesses, they're not course creators, they're not membership owners. So I still have a few people that are in my world who aren't those things. However, from now on, those are the people I'm attracting, the course creators, the membership owners, the coaches who do group programs. So first step I took was I niche down further, but that was a while back. That was like last year. So this stuff takes time. The second step I took. I was creating Grow Launch sell My signature program. Again, up until this point, I had had my membership, which I loved and I'd still love, but it [00:08:00] become a beast. Like we did everything in there. There was every type of lesson of every, basically anything that you might need help with as a business owner in a small business. I had it in that group, which again, made it really hard to market. It made it really hard to talk about the transformation and I joke that I built my business on people liking me, which I am very proud of as a way to build your business, that people liked me and wanted to work with me. But often when it came down to it, some of these people didn't actually know what they were coming to me for when they were with me, they realized or. I basically, you know, helped them with the need that they had at the time, but they didn't go, okay, I need help with this, or I want this transformation, and Teresa's the person to help me. I didn't have that. Whereas Grow Launch Sell, where I created that product and actually that product came out of. The whole point of that product was, what have I got in the membership that's gonna [00:09:00] help online businesses? Let me pull those bits out and create a standalone product. As it was, I ended up creating a completely brand new product. Now, I had a lot of stuff that I could take from, but I ended up re-recording all of it and creating it from scratch. I wouldn't necessarily suggest that you do that. I just did. So step number one was I'd niche down. Step number two was I created a product that I love, like literally I'm so fricking proud of and I am so confident I know what I've created is brilliant and is a game changer. It is saving people so much time. It's making their launches more successful. It's giving them best results that they've ever had and it is doing it in a way that makes them feel good about their business. Not that they're slogging their guts off. And I know that's what Grow, launch Sell is doing. So for me, I created something that I'm so, so passionate about. That was a big step. The third step was [00:10:00] all roads lead to Grow Launch Sell all roads. This was a big shift in my head. Imagine over the years, obviously I have marketed to everybody. I've had a membership, I've had courses, I've had master classes, I've done in-person events, I've done retreats. I have done so many different things, and again, I'm not going to be annoyed or frustrated in myself. I'm glad I did all those things. I learned so much, but this year was everything leads to Grow Launch Sell, all roads lead to Grow launch sell do a lead mag magnet. How does that lead to grow launch sell? Do a workshop, how does that lead to grow launch sell, do a speaking event? How does that lead to grow launch sell? So it completely narrowed my focus, but in a brilliant way. So whereas previously I'd gone on stage and I'd talked about some mindset thing, or I'd talked about list building or I talked about, but it never had this direct lead into the thing that I was selling and not that I'm talking about selling from [00:11:00] stage. What I'm talking about is what I'm speaking about fits perfectly with grow launch sell. The lead magnets I'm doing fits with grow launch sell. So everything is so much more in aligned, which if it's more in alignment for me, man, it's more in alignment for a customer. Because if I'm at all confused and if you are at all confused about the process, the path, or how something leads to something else, then. Your customer hasn't got a hope and how's chance of understanding that? So we need to make it so flipping clear, not just for ourselves, but also for our customers. So that was the other thing that in terms of the product, in terms of the sort of. Focus was in my head. All roads lead to grow launch sell. Now I'm gonna be really honest and tell you that just recently, and I haven't necessarily discounted this recently, I had quite a few people ask me, am I gonna do another in-person event? And my in-person events tend to be me in a room with. You [00:12:00] and we work on your business. When I say you, I mean you in a group and we work on your business. So they're not speaking things. I don't bring in speakers. It's not like a conference or a Yeah, it's just me. And we are working through your business, which is great 'cause you get to do stuff on the day as well as all the other nice things like network and have fun or whatever. Lots of people have been asking me, when am I gonna do one next? 'cause I haven't done one for a little while. And then I put a story out on my Instagram saying, would you come to one? Or, who would be interested if I did one? And then I got sort of, you know, distracted searching places and wanting them to be beautiful and getting quotes on really fancy stuff. And, and then just literally the end of last week, beginning of this week, I'm like, is this. Am I keeping my focus? Like am I going to lose my focus if I now start spending lots of time creating an on an in-person event? Now I really do want an in-person event and actually it can be a great lead into Grow launch sell and an additional bonus for people [00:13:00] already in Grow Launch Sale that we all get to hang out in person. So it's not saying I won't do it, but that's the kind of thinking that I'm now doing. I am looking at the thing and going. Is this leading to grow launch sale? Is this helping get more people into that program because that program is a game changer? Okay. So that was the first kind of main section of the thing I did differently. So that was kind of the niching down. So now let's talk about the taking action. And that kind of fits really nicely in with the everything's as a test. So they kind of go hand in hand. For me, when I have launched in the past, I have found it. I find it tricky. I think lots of us, when I say tricky, I don't find launching tricky. I find selling hard. Not necessarily the process of selling, but I don't want to be salesy. I don't want to just, I don't want people to think, oh God, here she goes against selling something. I find that really, really difficult and that has held me back in the past because I would probably launch twice a [00:14:00] year if that. Now, imagine as an online business owner with no evergreen, that's it. If I'm not pulling money in from those launches, how else am I making money? And I think. This last year, the last 12 months, I'm like, this has gotta stop. I have got to find a way to be more comfortable with selling and feel like I can do it more often. And even my, even though I've just said all roads lead to grow launch sell and they definitely are at the moment, like my head is going like, how else can I do something? So that then leads to go sale. What lower cost offers can I do? So the, the launching thing was tricky. So this year, and, and, sorry, the other thing that kind of came up was I was watching some other emails come in of other online people and like, they were always selling. And I remember looking at it going, well, maybe this is why they earn more revenue than I do. And am I massively upset by what they're selling or am I massively put off by the fact that they are [00:15:00] selling? And I was like, no, not massively. And I also feel like I still can have a balance, that it's not just constant selling. So I introduced more launches, but how I've done it this year feels so good and so in line with me and just not like I am hard selling all the time. Okay? So like I said, previous years I would do probably one, two launches a year, maybe three if I really tried hard. As you know, moving into a launch isn't just like a one week process and then selling in order to maximize the sales that you get, the window of launch space has to be quite big. So, you know, pre-launch content, and I would've talked about these in other episodes, so go back and kind of check out some of the last few episodes. But pre-launch content would've been around the three, four weeks. Then you move into launch content two weeks, then you move into sales content maybe a week. And then if there's a [00:16:00] down sale, maybe a week after that. So you're talking like a month and a half, two months, every time you wanna launch. And obviously it takes time in between there for people to actually get everything ready and make the plan and whatever. So I changed my mind in terms of, well, one, I have all the assets and this is what I do for a living. So for me, creating each launch is never a big deal because I literally have created all the templates. I have all the swipe files. That's what Grow Launch Sell, hasn't it? But I've done it so many times, so I know that when I do it once, I'm doing it for not just one...