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Episode 45: Being an Influencer Vs. Having Influence w/Laura O’Connor
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Do you know the difference between being an “Influencer” and having “Influence?”
The two are very different, yet so many people are focused on the wrong one of the two.
In this Episode I get to interview a very special and incredibly humble C-suite female, Laura O’Connor who is the President and CEO of JPAR Affiliated Network. Laura and I dig into how an organization with Nationwide reach and offices, can create a community that feels one-to-one on Instagram. We also talk about WHY Laura decided her organization needed Instagram as compared to some of the other social platforms.
Many times, larger organizations think that because of the size of their brand they are influencers in the industry, and they assume, “everyone should just know them.” Let’s dig into why that’s the wrong choice.
Connect with Laura & JPAR
Website: https://grow.jpar.com
IG: https://www.instagram.com/jparwhereyouare/
Facebook: https://www.facebook.com/LauraKManningMT
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
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