What To Do When Your Book Is Not Selling Book Marketing Simplified podcast

Book Marketing Simplified

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Book Marketing Simplified »
What to Do When Your Book Is Not Selling

13 days ago 16:32

MP3•Episode home

Because chances are, it’s not your writing. It’s your marketing.

In this episode, Marcus and I walk you through a 5-step Book Sales Audit to help you pinpoint exactly where things may be going wrong.

You'll learn what to look for, what to tweak, and how to breathe new life into your sales.

Whether your sales have stalled or you just want to make sure you’re set up for long-term success, this episode will give you clear, actionable strategies to move forward with confidence.

Evaluate your low sales with the Five-step Book Sales Audit

Step 1: Cover Check

Is your cover genre-appropriate and professional? If it doesn’t look like a bestseller, people won’t buy.

Step 2: Book Description & Hook

Does your blurb sell the story, or is it just a summary? Strong copywriting increases conversions.

Step 3: Pricing Strategy

Are you priced competitively? Sometimes a simple pricing tweak can make a huge difference.

Step 4: Audience Targeting

Do you know who your ideal reader is? What they are looking for? What they respond to?

Step 5: Visibility & Discoverability

Are your keywords, categories, and descriptions optimized for searchability?

Other Things to Keep In Mind

Sales fluctuate and that’s perfectly normal. If your sales go down a bit, it’s a great time to reassess and make some changes or adjustments.
How often are you posting or promoting? Staying at the front of your readers mind is key. Check to see when you last talked about your book on social media, with your newsletter, in your marketing.
Stick with it and give it time. Marketing your book is a long game. It’s not something that happens overnight. Stick with it and have a long term vision - don’t just focus around the release date.

85 episodes

#Social Media

What to Do When Your Book Is Not Selling

Book Marketing Simplified

published 13 days ago

MP3•Episode home

Because chances are, it’s not your writing. It’s your marketing.

In this episode, Marcus and I walk you through a 5-step Book Sales Audit to help you pinpoint exactly where things may be going wrong.

You'll learn what to look for, what to tweak, and how to breathe new life into your sales.

Whether your sales have stalled or you just want to make sure you’re set up for long-term success, this episode will give you clear, actionable strategies to move forward with confidence.

Evaluate your low sales with the Five-step Book Sales Audit

Step 1: Cover Check

Is your cover genre-appropriate and professional? If it doesn’t look like a bestseller, people won’t buy.

Step 2: Book Description & Hook

Does your blurb sell the story, or is it just a summary? Strong copywriting increases conversions.

Step 3: Pricing Strategy

Are you priced competitively? Sometimes a simple pricing tweak can make a huge difference.

Step 4: Audience Targeting

Do you know who your ideal reader is? What they are looking for? What they respond to?

Step 5: Visibility & Discoverability

Are your keywords, categories, and descriptions optimized for searchability?

Other Things to Keep In Mind

Sales fluctuate and that’s perfectly normal. If your sales go down a bit, it’s a great time to reassess and make some changes or adjustments.
How often are you posting or promoting? Staying at the front of your readers mind is key. Check to see when you last talked about your book on social media, with your newsletter, in your marketing.
Stick with it and give it time. Marketing your book is a long game. It’s not something that happens overnight. Stick with it and have a long term vision - don’t just focus around the release date.

85 episodes

#Social Media

All episodes

Book Marketing Simplified

1
What to Do When Your Book Is Not Selling 16:32

13 days ago16:32

16:32

There’s nothing more discouraging than pouring your heart into a book… only to watch sales stall or never take off at all. But before you assume your book is the problem, let’s take a closer look. Because chances are, it’s not your writing. It’s your marketing. In this episode, Marcus and I walk you through a 5-step Book Sales Audit to help you pinpoint exactly where things may be going wrong. You'll learn what to look for, what to tweak, and how to breathe new life into your sales. Whether your sales have stalled or you just want to make sure you’re set up for long-term success, this episode will give you clear, actionable strategies to move forward with confidence. Evaluate your low sales with the Five-step Book Sales Audit Step 1: Cover Check Is your cover genre-appropriate and professional? If it doesn’t look like a bestseller, people won’t buy. Step 2: Book Description & Hook Does your blurb sell the story, or is it just a summary? Strong copywriting increases conversions. Step 3: Pricing Strategy Are you priced competitively? Sometimes a simple pricing tweak can make a huge difference. Step 4: Audience Targeting Do you know who your ideal reader is? What they are looking for? What they respond to? Step 5: Visibility & Discoverability Are your keywords, categories, and descriptions optimized for searchability? Other Things to Keep In Mind Sales fluctuate and that’s perfectly normal. If your sales go down a bit, it’s a great time to reassess and make some changes or adjustments. How often are you posting or promoting? Staying at the front of your readers mind is key. Check to see when you last talked about your book on social media, with your newsletter, in your marketing. Stick with it and give it time. Marketing your book is a long game. It’s not something that happens overnight. Stick with it and have a long term vision - don’t just focus around the release date.…

Book Marketing Simplified

1
What Successful Authors Do Differently (That You Can Start Doing Today) 20:56

6 weeks ago20:56

20:56

Is it luck? Timing? Maybe. But when you peel back the curtain on authors who consistently sell books and grow an audience , you’ll find they’re playing a different game entirely. In this episode, we’re breaking down the 5 habits that separate successful authors from the ones still spinning their wheels (and no, it’s not just about being good at Instagram). You’ll learn: Why showing up (even when you don’t feel like it) matters more than you think How to actually connect with your ideal readers The power of partnerships (and how to start one even if you’re new) Why talking less about your book might help you sell more And how one small mindset shift could unlock long-term results Ready to make one small shift that could change everything? Tune in now and walk away with something you can put into action this week. Episode notes, transcript, and podcast links are at http://jenndepaula.com/podcast/83 Free Download: Book Marketing Blueprint…

Book Marketing Simplified

1
Where Authors Can Find and Connect With Readers 18:48

8 weeks ago18:48

18:48

Feeling overwhelmed by all the marketing platforms out there? You’re not alone. Many authors burn out trying to be everywhere at once—but the ones who thrive know exactly where to focus their efforts. In this episode, we’ll break down how to choose the right platforms for your book marketing based on what actually works for you. You'll learn how to: Cut through the noise and focus on what truly moves the needle Choose platforms that fit your strengths (and ditch the ones that drain you) Align your marketing strategy with your long-term goals If you’ve been wondering where you should be marketing your book - both online and offline - this episode will give you the clarity and confidence you need. Tune in now and download Pick Your Platform to map out your ideal marketing strategy!…

Book Marketing Simplified

1
How to Make Time for Marketing While Writing Your Book 11:15

38 weeks ago11:15

11:15

Finding the time and energy to create social media posts for marketing while you're writing your book can be one of the biggest challenges authors face. Jenn has a couple quick tips to help you maintain those connections with your readers online without taking too much time away from your writing. LINKS Stand Out Social Media for Authors…

Book Marketing Simplified

1
When Should Authors Invest in PR? 16:30

39 weeks ago16:30

16:30

A lot of online advice about book marketing includes hiring a Public Relations specialist. But what do PR agencies and publicists do, and at what stage of an author's career is it a good idea to hire one? LINKS Mary O'Donohue, Strategic Media Coach and Author The Author Circle

Book Marketing Simplified

1
Should I Hire Someone to Do My Social Media and Marketing for Me? 12:56

40 weeks ago12:56

12:56

If you're toying with the idea of hiring someone to do your social media for you, there are some important things for you to first consider. Many times we think that just handing off our social media for someone else to manage will give us the results that we want. But that isn't always the case. Here are some things that you should do FIRST before hiring someone to manage your social media accounts. Links Try The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn.…

Book Marketing Simplified

1
What Can Authors Expect After Releasing Their Book? 8:35

41 weeks ago8:35

8:35

Another frequent question I get from new authors leading up to their new book release is: “What should my expectations be?” Having a long-term marketing plan, paired with reasonable expectations, can keep us from getting discouraged and keep our sales rolling in well beyond the launch. Not sure where to start with creating your long-term marketing plan? Download our free author resources, including: The Book Marketing Blueprint What Authors Can Post Before They Publish The Ultimate Newsletter Checklist 50 Content Ideas for Writers You can also try The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn.…

Book Marketing Simplified

1
One Thing That Will Break Your Book Marketing 10:02

42 weeks ago10:02

10:02

I can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you won't see the success that you're looking for. LINKS The Author Circle

Book Marketing Simplified

1
Why Isn't My Book Selling? Part Two 9:51

43 weeks ago9:51

9:51

Once authors have addressed the visibility problem we covered in part one of this discussion on why our book isn't selling, the next big factor is how to convert that engagement into a sale. Links Stand Out Social Media for Authors

Book Marketing Simplified

1
Why Isn't My Book Selling? Part One 11:17

44 weeks ago11:17

11:17

Whether you are a new or established author, once the book is done and released, getting people to buy your book is often a challenge. Effective book marketing starts with visibility. Links Stand Out Social Media for Authors

Book Marketing Simplified

1
Can Authors Get a Book Deal Without Social Media? 12:41

45 weeks ago12:41

12:41

Must authors have tons of social media followers to be considered by book publishers? What are publishers specifically looking for? I've been bombarded with these questions for the past few weeks, so I figured we should talk about it! In this episode we will discuss what you need on the marketing and social media side of things to get the attention of a publisher. Links Book Marketing Blueprint…

Book Marketing Simplified

1
How Authors Can Use Reviews in Book Marketing 8:26

46 weeks ago8:26

8:26

Amazon isn't the only place where reviews can have an impact on book sales. So where can authors get more authentic reader reviews and how can we put them to work in our marketing efforts?

Book Marketing Simplified

1
Turning Social Media Followers Into Newsletter Subscribers 11:02

47 weeks ago11:02

11:02

We’ve already heard how having an email marketing strategy is essential part of converting social media followers into book buyers. But how do we actually get our ideal readers to subscribe? Links “How Authors Can Promote a Book Through Newsletters” “How to Grow an Author Newsletter” “Three Things Authors Need to Start Their Newsletter” “Newsletter Vs Blog Subscribers - What’s the Difference?” “How Authors Can Start Their Newsletter” “Are You Making One of These 3 Book Marketing Mistakes?” “A Simplified Approach to Newsletters for Authors” Newsletter Starter Kit…

Book Marketing Simplified

1
Can Authors Revive Sales for Previously Released Books? 10:59

48 weeks ago10:59

10:59

A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you breathe new life back into your previously released books.

Book Marketing Simplified

1
Ethical AI for Authors 19:38

49 weeks ago19:38