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How to be Power Collaborator: An Agency Perspective

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Manage episode 483684399 series 3331208
Content provided by Marketecture Media, Inc. and Marketecture Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketecture Media, Inc. and Marketecture Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflects on AI’s growing influence and the industry's need to rethink long-held assumptions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

292 episodes

Artwork
iconShare
 
Manage episode 483684399 series 3331208
Content provided by Marketecture Media, Inc. and Marketecture Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketecture Media, Inc. and Marketecture Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflects on AI’s growing influence and the industry's need to rethink long-held assumptions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

292 episodes

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