))
1 - How LTV Effects AOV | Building a Brand
Manage episode 324044934 series 3332957
Content provided by Shelby Paige. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shelby Paige or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
For our very first episode, we focus on the core of all brands in eCommerce - Loyalty. If a customer is loyal to your brand (through market saturation, brand awareness, engagement etc) it reduces the Cost Per Acquisition (CPA) when you actually launch a paid marketing strategy. Paid marketing efforts fall to the wayside if not working in tandem with a social strategy that engages your audience. If you want more repeat customers, lower CPR (Cost Per Result) lower CPMs (Cost Per Millie/thousand users) and a higher-converting brand people will LOVE... stay tuned for next week's episode!
33 episodes
Share
