))
16 - How To Keep Your Ad Account HEALTHY - Funnel Optimization
Manage episode 334300220 series 3332957
Content provided by Shelby Paige. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shelby Paige or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Some important factors to consider when optimizing Facebook Ads Manager: Engagement, Frequency, CPMs, CTR, CPR, ROI, etc. These stats have a relationship with one another. Your CPMs (Cost per Millie) effects how much money you need to spend to garner impressions. Your CPR (Cost per Result) is directly related to how much money you've spent. Your Frequency and engagement rate will affect CTR (Click Through Rate) and understanding how all of these factors work will help you make informed decisions when optimizing your account. Remember, your bottom line is CONVERSIONS!
33 episodes
Share
