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20 - The How's and Why's of Email Marketing
Manage episode 337343728 series 3332957
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Email Marketing is such an overlooked factor in your marketing strategy. But not only is it one of the oldest types of online marketing, it's also the cheapest (and most morally sound.) When it comes to warm audiences, email marketing is arguably the strongest. The audience your targeting has heard of you before - has opted in to hearing from you (first party data) and is most likely to convert. In this episode we talk not only about WHY you should be utilizing this platform, but also HOW to. Learn best practices and basic email optimizations with me today!
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