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9 - Hyper Personalization & Conversational Marketing
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Marketing has always appealed to the customer, but it's time to elevate the basics. The future of marketing lies in Segmentation and hyper-personalization: highly engaging and highly specific content, chosen by the user. That's why Conversational Marketing (and Quiz creation for engagement and First Party Data collection) puts brands a cut above the rest. First Party Data is still king, email is still king, and funnels need to adapt to the Privacy Changes of 2021. The User is once again front and center, and Shelby teaches you how to keep them entertained.
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