Artwork

Content provided by Rudy Rodriguez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rudy Rodriguez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

102 - Farukh Shroff Reveals the Paid Ad Formula That Drives Event Sales

31:33
 
Share
 

Manage episode 493326730 series 3340748
Content provided by Rudy Rodriguez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rudy Rodriguez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this high-impact episode of The High Profit Event Show, host Rudy Rodriguez sits down with legendary paid media strategist Farukh Shroff, founder of Revere Advertising. With over 20 years of experience, $350 million in ad spend, and $1 billion+ in client revenue, Farukh has assisted major brands—including Amazon, Deepak Chopra, and even Oprah—create and execute campaigns that convert.

This episode is a must-listen for any event leader looking to master the science of filling events—without relying on last-minute promos or blind hope.

Farukh breaks down the core strategies behind scalable and profitable event growth using paid advertising, especially Facebook ads. He walks through the key metrics that drive real results, showing you how to reverse engineer your event goals—from show-up rates to cost per acquisition to ROAS (Return on Ad Spend). Whether you're running a virtual summit or in-person seminar, this is the framework to follow.

We also dive deep into the concept of prospect awareness and why choosing the right funnel based on where your audience is on their journey is non-negotiable. From webinars to challenge funnels to video series, Farukh explains which strategy works best depending on your audience’s level of understanding and readiness to buy.

Rudy and Farukh also discuss the most common mistakes event marketers make—like trying to do too much at once, skipping the planning phase, or failing to retarget effectively. Farukh's advice is refreshingly practical: Start with one strategy, optimize every step, and only scale when you’re dialed in.

Farukh even shares a free tool—eventmarketingplanner.com—that helps you map out your campaign numbers before you ever run a single ad.

This episode is packed with expert-level guidance delivered in a clear, actionable format. If you’re ready to turn your next event into a high-converting, high-impact experience, this conversation is your blueprint.

🎧 Catch the full episode now and take your event strategy to the next level.

Want to connect with Farukh?

Event Marketing Planner (Free Tool): https://eventmarketingplanner.com/

Website: https://reveread.com/

LinkedIn: https://www.linkedin.com/in/fshroff/

Facebook: https://www.facebook.com/fshroff

Instagram: https://www.instagram.com/fshroff1/

  continue reading

102 episodes

Artwork
iconShare
 
Manage episode 493326730 series 3340748
Content provided by Rudy Rodriguez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rudy Rodriguez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this high-impact episode of The High Profit Event Show, host Rudy Rodriguez sits down with legendary paid media strategist Farukh Shroff, founder of Revere Advertising. With over 20 years of experience, $350 million in ad spend, and $1 billion+ in client revenue, Farukh has assisted major brands—including Amazon, Deepak Chopra, and even Oprah—create and execute campaigns that convert.

This episode is a must-listen for any event leader looking to master the science of filling events—without relying on last-minute promos or blind hope.

Farukh breaks down the core strategies behind scalable and profitable event growth using paid advertising, especially Facebook ads. He walks through the key metrics that drive real results, showing you how to reverse engineer your event goals—from show-up rates to cost per acquisition to ROAS (Return on Ad Spend). Whether you're running a virtual summit or in-person seminar, this is the framework to follow.

We also dive deep into the concept of prospect awareness and why choosing the right funnel based on where your audience is on their journey is non-negotiable. From webinars to challenge funnels to video series, Farukh explains which strategy works best depending on your audience’s level of understanding and readiness to buy.

Rudy and Farukh also discuss the most common mistakes event marketers make—like trying to do too much at once, skipping the planning phase, or failing to retarget effectively. Farukh's advice is refreshingly practical: Start with one strategy, optimize every step, and only scale when you’re dialed in.

Farukh even shares a free tool—eventmarketingplanner.com—that helps you map out your campaign numbers before you ever run a single ad.

This episode is packed with expert-level guidance delivered in a clear, actionable format. If you’re ready to turn your next event into a high-converting, high-impact experience, this conversation is your blueprint.

🎧 Catch the full episode now and take your event strategy to the next level.

Want to connect with Farukh?

Event Marketing Planner (Free Tool): https://eventmarketingplanner.com/

Website: https://reveread.com/

LinkedIn: https://www.linkedin.com/in/fshroff/

Facebook: https://www.facebook.com/fshroff

Instagram: https://www.instagram.com/fshroff1/

  continue reading

102 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play