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How Hosts Can Thrive in the Future with Caitlin Cassady

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Manage episode 454600261 series 3370296
Content provided by Jenn Boyles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenn Boyles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Are you prepared for the future of the vacation rental industry?

In this episode, I sit down with Caitlin Cassady, VP of Marketing at Beyond, to explore the evolving landscape of short-term rentals and how data-driven insights can propel your business forward.

In this episode, you’ll learn how to:

  • Discover why thinking beyond “short-term rentals” and embracing the broader “stays industry” is crucial for success
  • Learn how to use real-time search data to make informed decisions about pricing, marketing, and amenities
  • Understand the impact of events like concerts and major sports competitions on booking patterns

“Don't just rely on historical pacing data. That is not going to help your direct booking website really start to shine and really start to be as impactful as it probably could be.” - Caitlin Cassady

About Caitlin Cassady

Caitlin Cassady is the VP of Marketing at Beyond, where she spearheads the company's marketing strategy and cross-functional initiatives, transforming data into compelling narratives that deliver measurable business results. With 15 years of experience as a communications and content marketing leader in enterprise tech, Caitlin brings a wealth of expertise to the table. She’s also an avid reader, a recovering journalist, and a self-proclaimed mac & cheese connoisseur.

Connect with Caitlin and Beyond:

Caitlin’s LinkedIn: https://www.linkedin.com/in/caitlincassady/

Website: https://www.beyondpricing.com/

Whether you're new to data analytics or looking to refine your approach, this episode offers valuable insights to help your vacation rental business thrive in the evolving stays industry.

The key moments on this episode are:

00:00:00 The Future of Travel: Trends Reshaping the Vacation Rental Industry

00:00:51 Meet Caitlin Cassidy: VP of Marketing at Beyond

00:02:51 The Evolving Short-Term Rental Market: Data-Driven Insights

00:07:07 Leveraging Data for Direct Bookings

00:13:13 Beyond Pricing: Data-Driven Strategies Beyond Just Pricing

00:15:50 Event-Based Pricing Strategies: The Taylor Swift Effect

00:23:21 Leveraging Data for Amenity Offerings

00:26:09 Data Democratization: Leveling the Playing Field for Small Property Managers

00:27:30 Key Advice for Growing Direct Bookings

—------------------------------------------------------------------------------------------------------------------

Show notes are available at: https://directbookingsuccess.com/podcast/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

  continue reading

135 episodes

Artwork
iconShare
 
Manage episode 454600261 series 3370296
Content provided by Jenn Boyles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenn Boyles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Are you prepared for the future of the vacation rental industry?

In this episode, I sit down with Caitlin Cassady, VP of Marketing at Beyond, to explore the evolving landscape of short-term rentals and how data-driven insights can propel your business forward.

In this episode, you’ll learn how to:

  • Discover why thinking beyond “short-term rentals” and embracing the broader “stays industry” is crucial for success
  • Learn how to use real-time search data to make informed decisions about pricing, marketing, and amenities
  • Understand the impact of events like concerts and major sports competitions on booking patterns

“Don't just rely on historical pacing data. That is not going to help your direct booking website really start to shine and really start to be as impactful as it probably could be.” - Caitlin Cassady

About Caitlin Cassady

Caitlin Cassady is the VP of Marketing at Beyond, where she spearheads the company's marketing strategy and cross-functional initiatives, transforming data into compelling narratives that deliver measurable business results. With 15 years of experience as a communications and content marketing leader in enterprise tech, Caitlin brings a wealth of expertise to the table. She’s also an avid reader, a recovering journalist, and a self-proclaimed mac & cheese connoisseur.

Connect with Caitlin and Beyond:

Caitlin’s LinkedIn: https://www.linkedin.com/in/caitlincassady/

Website: https://www.beyondpricing.com/

Whether you're new to data analytics or looking to refine your approach, this episode offers valuable insights to help your vacation rental business thrive in the evolving stays industry.

The key moments on this episode are:

00:00:00 The Future of Travel: Trends Reshaping the Vacation Rental Industry

00:00:51 Meet Caitlin Cassidy: VP of Marketing at Beyond

00:02:51 The Evolving Short-Term Rental Market: Data-Driven Insights

00:07:07 Leveraging Data for Direct Bookings

00:13:13 Beyond Pricing: Data-Driven Strategies Beyond Just Pricing

00:15:50 Event-Based Pricing Strategies: The Taylor Swift Effect

00:23:21 Leveraging Data for Amenity Offerings

00:26:09 Data Democratization: Leveling the Playing Field for Small Property Managers

00:27:30 Key Advice for Growing Direct Bookings

—------------------------------------------------------------------------------------------------------------------

Show notes are available at: https://directbookingsuccess.com/podcast/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

  continue reading

135 episodes

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