S12 E5: Creative Chemistry and Building a Beverage Brand (with Aaron Nosbisch of BRÉZ)

Limited Supply

How do you market a non-alcoholic, elderflower, THC beverage?

If it sounds like a lot, it’s because it kind of is: Nik’s got Aaron from BRÉZ on this week’s episode to talk about creativity, positioning, and advertising in a broad space like the beverage industry. You might have a creative product, but how do you get it to stand out when people may not be familiar with THC products? Aaron explains how the brand tackles this and what problem they’re aiming to solve in the space.

And, how do you advertise a THC drink on platforms like TikTok and Meta when there’s restrictions on cannabis products? The answer might lie with AppLovin, or even using creative language to get around certain words.

Plus, Aaron mentions not playing the price game—how you price products has an effect on branding. Why should THC beverages think about avoiding “cheap” pricing? BRÉZ is about having a good experience, and the price should reflect that.

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