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The Ultimate Content Marketing Calendar: What to Post, When, and Why It Works
Manage episode 485509082 series 3390563
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Know you need to post, but stuck on what, when, and why? You're not alone.
In this Marketing 4 Business podcast episode, Scott chats with Andréa Marshall from Lime Global about creating a content calendar that actually works. Andréa shares her real-world experience in digital marketing, from student radio to leading marketing for diverse businesses.
They break down how to truly understand your audience, what to learn from the competition, and why involving your community can be a game-changer (even a duck race!). Plus, they touch on working with local influencers and keeping it genuine with AI in the mix.
Whether you're stuck on what to post or just want your content to work harder, this episode gives you the structure and mindset to make it happen.
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