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The Branding Hack That Makes You Instantly Memorable
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You’ve built a successful business. You’ve led programs, launched offers, maybe even stood on stages.
But does your brand truly reflect who you are and the impact you’re here to make?
In this episode of Creating Powerful Impact, Shay Wheat sits down with Laura Bull—former Sony Music executive and bestselling author of From Individual to Empire—to unpack what it really takes to build a powerful, aligned brand that grows with you.
This conversation is for the coach, consultant, or expert entrepreneur who’s done chasing trends and is ready to scale with soul.
✨ Inside this episode, you’ll learn:
💡Why mimicking your competition is killing your connection
💡The truth about the “It Factor” (and what actually builds influence)
💡How to align your personal brand with your long-term business vision
💡What it takes to build a brand that sells—without constantly being on
💡How to evolve your brand without losing what makes you magnetic
If you’re craving deeper alignment, sustainable growth, and a brand that reflects your true essence, this one’s for you.
🔑 What You’ll Learn:
02:40 Why most branding advice is wrong
05:18 What makes you an “influencer”
09:30 The #1 branding hack for instant recognition
13:45 How to identify your brand pillars
18:20 Branding vs. marketing: What’s the difference?
22:10 Should you separate your personal brand and business?
24:00 Branding tips for scaling or selling your business
Laura Bull is a bestselling author and brand strategist specializing in transforming individuals into competitive, sustainable business brands. A former Sony Music executive, she’s worked with global icons like Carrie Underwood, Brad Paisley, and Johnny Cash. Laura is the author of From Individual to Empire and the creator of the Brand Matrix, a proprietary framework that helps entrepreneurs uncover their most authentic and powerful brand identity. She is also a seasoned consultant, speaker, and former professor in marketing and the music business.
📚 Download Laura’s FREE branding checklist & book chapter:
This episode is for anyone looking to level up their brand messaging, master brand positioning, and understand how to build a lasting business brand. If you’re trying to stand out online and attract the right clients, this is a must-watch.
🔔 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more weekly episodes with expert insights to grow your business with powerful impact.
#PersonalBranding #BrandingStrategy #MarketingVsBranding #StandOutOnline #BrandIdentity #BusinessBranding #LauraBull #CreatingPowerfulImpact #ShayWheat #BrandMessaging
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