The Fatal Mistake Experts Make on Stage

Creating Powerful Impact

You’re a respected expert.

Your events are packed.

But your conversions?

They’re barely there. 😬

In this solo episode of Creating Powerful Impact, I’m pulling back the curtain on the fatal mistake I see even the most successful coaches and consultants make on stage—believing that expertise alone drives conversions.

I’ll introduce you to two clients:

➡️ Sue, who hosted a flawless event with standing ovations but walked away with just 2% conversions

➡️ Dr. K, a well-known health expert whose event went from “helpful” to highly profitable after a few key shifts

You’ll learn why they struggled—and the exact changes we made to triple their ROI.

🔥 I’m sharing:

• Why credibility doesn’t automatically lead to revenue
• The “Authority Illusion” that’s hurting your bottom line
• My EVENT Profit Catalyst™ Framework to transform expertise into conversions
• 3 practical steps you can apply before your next event to increase sales and impact

Key Moments:

4:20 – 3 Traps Experts Fall Into

  🔹 Credibility ≠ Conversion

  🔹 The “If You Build It” Fallacy

  🔹 Logic Over Emotion Misstep

8:10 – What Is the Authority to Revenue Bridge?

9:25 – Dr. K Case Study: From 2% to 3x More Conversions

13:10 – Introducing the EVENT Profit Catalyst™ Framework

21:35 – 3 Immediate Action Steps to Increase ROI

🎁 Grab my free guide: Authority to Revenue Bridge Scripts

📅 Want my team’s eyes on your next event? Apply for a strategy session: eventsarepowerful.com

Let’s stop over-delivering and start converting—with integrity and ease.

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