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Winter Cross-Participation
Manage episode 396895721 series 3405944
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Kelly and Patrick discuss where to find outdoor recreation participants when they’re not outside. What cross-participation activities are cyclists, runners, campers, and other outdoorspeople engaging in when the weather is too cold for many to be outside? How can our understanding of cross participation help support increased participation and improved consumer intelligence?
Learn more about bicycling cross-participation here: https://www.peopleforbikes.org/members/pac-participation
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