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Matt Rocco: Training the Next Generation of Sales Professionals…On Purpose
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Who is responsible for sales success? Is it the sales person? Is it the Sales Director? Is it the marketing department? (Some salespeople will point to them!). For our purposes, let’s take marketing out of the mix, ok? Leadership matters. But at the end of the day, it’s the sales person that brings in the bacon. Sales training can add heat to the frying pan.
In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies discusses the challenges and strategies of sales with Matt Rocco, a sales trainer and coach from Sandler by the Ruby Group. They explore the importance of building trust in sales, the role of leadership in sales success, and the necessity of adapting to new technologies.
Matt shares insights on effective business development, the significance of asking the right questions, and the long-term commitment required for successful sales training.
Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, Florida
Takeaways
-Purpose Under Pressure focuses on how pressure affects our work lives.
-Sandler by the Ruby Group emphasizes ethical sales practices.
-Business development is about building relationships, not just closing deals.
-Trust is essential in sales; rapport must be established first.
-Salespeople often struggle with rejection and must maintain a positive mindset.
-Leadership plays a crucial role in the success of sales teams.
-Sales training requires time and consistent practice to be effective.
-Technology can enhance sales efficiency and effectiveness.
-Asking the right questions is key to understanding client needs.
-Sales success is a combination of mindset, strategy, and relationship building.
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Helpful Links:
Matt Rocco, Sales Trainer and Coach, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/
Sandler by the Ruby Group: https://go.sandler.com/therubygroup/
Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/
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