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Episode 139: Some Absolute Facts about EV Buyer Behavior with Experian and The Trade Desk
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Kirsten Von Busch, Director of Product Marketing at Experian Automotive and Jennifer Ng, GM of Advertiser Insights at The Trade Desk join the show today to talk about the dynamic collaboration between Experian Automotive and The Trade Desk, illuminating how they leverage data insights to target ads for in-market EV buyers who frequent a range of websites, from food to sports and consumer reviews. If you take nothing else away from this episode, know that EV shoppers are diligent researchers who meticulously scour the internet for performance specs and reviews before committing to a purchase. Press play to hear more about how to target the well-informed EV buyer AND listen find out if Kirsten and Jennifer prefer the new Jaguar Type 00 or the Cybertruck!
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Check out Experian's EV Resource Page for all things electric vehicle data:
https://www.experian.com/automotive/ev-resource-center?cmpid=EVS_for_Everyone
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This episode is sponsored by Experian. Experian is a global data and technology company, powering opportunities for people and businesses around the world. Experian helps to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using their unique combination of data, analytics and software. Learn more at https://www.experian.com/automotive/ev-resource-center?cmpid=EVS_for_Everyone
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Connect with Elena:
https://www.linkedin.com/in/elenaciccotelli/
Let's talk on X:
https://twitter.com/EVs_forEveryone
Are you connected with the show on LinkedIn?
https://www.linkedin.com/company/the-evs-for-everyone-podcast/
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Connect with Kirsten Von Busch on LinkedIn: http://linkedin.com/in/kirsten-von-busch-5512767
Connect with Jennifer Ng on LinkedIn: http://linkedin.com/in/thisjenn
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