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Branding Your Brain: Why Your Process is the Product
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What do the most memorable entrepreneurs, bestselling authors, and sought-after podcast guests all have in common? They’ve branded their process.
In this episode, I’m breaking down why your unique way of thinking, creating, and solving problems is your biggest business asset - and how turning it into a recognisable framework can skyrocket your authority and sales.
We’re talking about how to package up your “messy genius,” create a signature method that people remember (and want to buy), and why naming your process is the fastest way to stand out in a saturated market.
If you’ve ever struggled to explain what you do, or felt like people don’t get your magic - this episode will change that.
Here are the highlights:
Making Your Work Unique and Incomparable (2:28)
The Power of a Named Process (7:03)
Steps to Brand Your Process (10:19)
The Benefits of Branding Your Process (16:45)
Encouragement to Take Action (18:48)
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