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Permission Over Perfection: How Artist Alice Sheridan Built a Thriving Creative Business (Without Following the Rules)
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In this episode, we sat down with Alice Sheridan - abstract artist, community founder, and co-host of the much-loved Art Juice podcast. We talked about what it really takes to build a creative business with longevity, how she turned her art into a full-time career, and why it’s okay to ditch the rules and do things your own way.
Alice shared how she went from graphic designer to full-time artist and now leads the Connected Artists Club, a membership that supports fellow creatives to grow their practice and their business - without losing themselves in the process.
We spoke about what consistency actually looks like when you’re a creative, how she’s built and managed her team, why she just decided to wrap her podcast after six years, and the huge value of making space for what’s next, even when what you’re doing is still “working.”
This conversation is full of honesty, clarity, and a refreshing reminder that you don’t need to follow anyone else’s blueprint. You just need to back yourself.
Here are the highlights:
Alice's Background and Early Career (1:40)
Transition from Graphic Design to Art (2:45)
Building a Sustainable Art Career (5:24)
Role of Social Media and Online Platforms (7:47)
Challenges and Perseverance (9:50)
Building a Team and Managing a Podcast (14:54)
The Art of Consistency and Continuity (20:39)
The Connected Artists Club and Community Building (22:57)
Advice for Aspiring Artists and Entrepreneurs (27:02)
Connect with Alice:
https://www.instagram.com/alicesheridanstudio/
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