206: The Power of a Press Kit

The Professional Creative

A small, thoughtful press kit turned out to be one of the most impactful tools we brought to our latest licensing trade show. In this episode, I’m sharing how this tiny detail—something we nearly overlooked—sparked major conversations, opened unexpected doors, and ultimately stole the show.

We were deep in the chaos of pre-show preparation, ironing, assembling, and punching holes for this little piece of collateral when we began to wonder if it would even be worth it. But it absolutely was. More than any other part of our setup, the press kit is what people remembered, what they held onto, and what they took back to their teams.

Inside this episode, I walk you through the full behind-the-scenes: how we designed it, what made it so effective, and why it was such a powerful tool for building meaningful connection. I also break down exactly what we included, like my personal story, key stats, ways to collaborate, selected work, and clear calls to action, and how you can do the same. Whether you're heading to a trade show, pitching collaborations, or simply want a standout asset to share digitally, a press kit can help you make an unforgettable first impression.

Here’s what makes it so powerful:

• It tells your story clearly and concisely in your voice. • It includes relevant, warm, approachable stats. • It highlights ways to collaborate. • It showcases your best work in a curated, beautiful way. • It invites people to stay in touch with clear, accessible contact info.

I encourage you to create your own. Start in a simple document, then have fun designing it. Thoughtfulness speaks louder than scale, and simplicity often tells a clearer, more compelling story. Don’t underestimate the small tools; they just might carry the most power.

📒 Episode Notes, Links, & Resources 📒

https://www.professionalcreative.com/blog/206

📝 Read the Transcript 📝

Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide