How Raul Hernandez Ochoa Scales Businesses Without an MBA, a Forbes Feature, or a Fancy Title

How to Scale a Business

On this episode of How to Scale a Business, Hector sits down with Raul Hernandez Ochoa, the head honcho over at Do Good Work, to talk about expanding revenue and increasing capacity without the stress that usually comes with growth. Raul breaks down the three biggest constraints that hold businesses back—leads and sales, operations and fulfillment, and leadership—so founders can diagnose what’s actually slowing them down. He shares real stories from behind the scenes, talks about hiring the right people (or machines), and explains why scaling isn’t just about getting bigger but about building the right kind of business. If you’re feeling stuck, juggling too many hats, or unsure what’s keeping you from leveling up, this episode is packed with practical insights to help you figure it out.

Chapters:

• 00:00:00 – The Game of Scaling: Why It’s Not Just About Growth
• 00:00:53 – 12 Calls a Day, Mergers, and a Book That Changed Everything
• 00:04:21 – Three Hidden Business Constraints That Are Quietly Holding You Back
• 00:05:46 – Stuck in Fulfillment or Sales? The Self-Diagnosis Every Founder Needs
• 00:13:14 – Leading vs. Managing: How to Get Your Team to Actually Execute
• 00:17:18 – AI, Automation, or Hiring? The $250/Month Decision That Changes Everything
• 00:22:34 – Scaling Without Chaos: The Simple Habit That Builds Real Momentum

Links and Resources:

• Raul on LinkedIn
• Do Good Work | Scale Your Impact
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!